If you’re an insurance agent looking for a new way to market your business, SMS marketing might be the answer. SMS stands for short message service and is typically sent through text messages on cell phones.
With this type of marketing, you can send out important information about your services like rates, discounts, hours, or important announcements to your clients at any time.
In this blog post, we’ll discuss the benefits of using SMS Marketing for Insurance Agents and some tips to make sure that it’s successful in getting more customers and keeping them happy!
Understanding the Concept of SMS Marketing
Insurance agents have been using SMS marketing to reach and engage with their prospects for years.
The idea of a text message is simple: it’s an easy way to communicate with your customers that doesn’t require them to open up the app on their phone.
But messaging isn’t just about sending out wrong messages; you need to build relationships through conversation, or else your prospect may stop texting you altogether.
There are many ways that this can be a successful campaign for you. Follow these tips to help ensure success:
1. Start with an engaging introduction and build from there- people are more likely to read your content if they find it interesting and valuable
2. Make sure not only to send messages but also respond when you receive them- this way, you can stay in touch with customers
3. Make sure your messaging is concise and includes only information that matters most to your audience.
4. Be careful about how often you send out texts because some people may consider too-frequent messages annoying.
Drafting relevant content is key to success in any industry, but it’s imperative when working with text messages since they are so short.
Don’t forget to include a call-to-action at the end of every message! Your goal should be to get people interested enough in what you have to say so they’ll want more info from you.
Messages should also vary between text-only and multimedia options such as photos, links, etc. Send out new content now and then to keep things fresh!
Here are some examples of text messages an insurance agent or company can send:
– I have a policy opportunity that’s perfect for you! What are your thoughts?
– 10% discount if you renew your policy in the next 48 hours.
– Just a friendly reminder that your home insurance policy will expire next week. Renew now to lock in a 5% discount.
– Do you need home insurance? Why not take a look at my plans and see what works for you.
– This is the perfect time to review your policy with me before hurricane season starts!
Is SMS marketing legal?
Is SMS marketing legal in the US? This is an important question to ask when considering how to sell your product or service. SMS Marketing is an excellent way for businesses, organizations, and even individuals to reach their target audience with timely messaging to increase brand awareness and customer loyalty.
The good news is that as long as you are not using auto dialers or broadcasting messages without consent from users, then yes, text message marketing is indeed legal in the United States.
There are, however, some guidelines to follow for those who want to use this type of marketing strategy.
For example, it’s essential to make sure you follow the CAN-SPAM laws, which regulate how and when an email can be sent out. It’s also necessary to make sure your messages are relevant so people don’t unsubscribe from your list or spam them.
Is an Insurance Agent Allowed to Text a Prospect
It’s a common misconception that an insurance agent can text prospects at any time, but this is not the case. When you are texting someone who has permitted you to contact them, some guidelines should be followed.
For example, never send more than two texts in a row without waiting for a response.
According to the National Association of Insurance Commissioners (NAIC), agents are allowed to send texts after notifying their clients of their contact preferences in writing.
However, it’s essential to know that these messages can be intrusive and may trigger spam filters on phones. If this happens, agents will not receive any replies, which means they either need more information or have lost a potential client.
How Do You Get SMS Consent from a Prospect or Customer
Many professionals are confused about the difference between a prospect and a customer. A customer has already signed up for your services or purchased from you in some way, but a prospect can be anyone you are trying to convince to sign up for your service or purchase from you.
It’s crucial that before offering any of your professional services, you get consent (in writing) from prospective clients, so they know what they’re agreeing to and have time to consider their decision. If it sounds like something they want to do, send them an email with the information about your offering.
Permission is needed because it is one way that insurance agents can communicate with their prospects and customers. They need permission to send messages without spamming them with texts, which would be an invasion of privacy and result in angering the prospect or customer.
Which is Better: Texting or Calling a Lead
It’s important to know the benefits and drawbacks of both texting and calling a lead. Texting is quick, easy, and has less chance of someone being unavailable or unreachable by phone.
Calling requires more time, effort, and you may have to leave voicemails if your call goes unanswered. The decision ultimately comes down to personal preference; what are your goals for the interaction with this lead?
If it’s simply about getting information, then texting will be great.
For follow-up calls or questions that require an immediate response, then calling would be better. Whenever possible, make sure you’re reaching out during times when they should be available (in their office hours), so they’ll answer quickly.
Tips When Texting Sales Prospects
Texting is an excellent way to reach your prospects and build relationships with them, but it can be tricky if you don’t know what to say or navigate the conversation.
Here are helpful tips for texting sales prospects:
- Be personal by addressing them by their name in the first sentence of your message, and continue to use that person’s name throughout the conversation, so they feel like they’re being addressed one-on-one.
- Give thanks for any information they give you, such as “Thank you so much for providing me with this information!” This will make them feel good about themselves and may even prompt more responses from them.
Is Cold Texting Illegal?
Cold texting is a form of marketing where companies send text messages to your phone without your consent. If this sounds illegal, it’s because it is.
The Federal Trade Commission (FTC) recently issued a warning against this practice and has fined companies who have broken their own privacy rules in the past for sending spam texts.
The FTC says that if you receive unsolicited texts from an unknown sender, report them to your carrier or delete them immediately.
How Do You Text Insurance Sales Prospects?
It can be challenging to connect with potential clients personally, and that’s where texting comes in. Texting is an easy way to stay connected with prospects while maintaining a professional tone.
You’ll want to include your name or business name at the beginning of each text so they know who you are and what types of services you offer.
The next step is working out what type of content you’re going to share – like asking them about their day or sharing interesting articles related to insurance sales! It doesn’t take much time for this tactic to work its magic and help you find new clients.
How Insurance Agents Write a Professional Text Message
Insurance agents are in the business of connecting with clients to build relationships and create deals – so it’s not surprising that many agents use text messages as part of their sales process.
But not all insurance agents are good at using texts for sales, leaving them frustrated when they receive no response from prospects.
Remember that the tone of a text should be friendly, informative, and helpful. Additionally, when sending messages to clients on behalf of your company or agency, make sure that any personal information is not included in the message.
Here are four tips for writing a professional text:
1) Include your first name in the greeting
2) Keep your sentences short
3) Avoid abbreviations
4) Type full words instead of using emojis or acronyms
How do I sell insurance through text?
There are two ways to go about this – either send them a link via text message or set up an automated system so they can sign up for your service right from their phone.
Insurance agents can follow up with their existing clients who have policies and offer them new products or services via text message by simply texting “NEW” followed by any product they would like to discuss.
Since insurance can be confusing, it may still be best for an agent to meet with clients one-on-one or even via zoom call.
As the popularity of text messaging has grown, so too have its uses. Businesses are using SMS marketing to reach and engage with prospects for years now, but it’s a strategy that insurance agents can use as well.
The idea behind this type of communication is simple – it’s an easy way to communicate without customers opening up their app on their phones.
Are you looking for more ways to connect with your clients?
We can help get started by providing some guidance from our experts about how text messaging will benefit you and what success stories other businesses have had.
Get in touch today if this sounds like something worth exploring further!