A six-digit phone number is more commonly referred to as a shortcode. In 2003, the major wireless carriers introduced six-digit shortcodes to allow marketers to interact with customers quickly. Businesses and organizations utilize six-digit numbers to notify consumers about promotional offers or essential updates.
You are more than likely to regularly get text messages from 6-digit phone numbers. You’ve probably concluded that enterprises only utilize these mobile phone numbers to contact their consumers in huge groups.
Six-digit phone numbers may appear strange when compared to your 10-digit phone number, but they’re pretty significant–and popular. Amazon utilizes these abbreviated phone numbers to deliver verification codes to verify new users every day, FedEx to communicate delivery notifications, and SouthWest to promote flash sales.
And there’s a lot more to it than that. Let us know more about shortcodes and how they benefit companies for SMS marketing.
How do 6-Digit Phone Numbers Work?
When it comes to mobile marketing, companies of all sizes utilize six-digit phone numbers for mass marketing blasts, two-factor authentication, and notification and alert distribution.
Organizations can use 6-digit phone numbers after leased from the Common Short Code Administration, and they may now send and receive SMS and MMS messages. However, it is not a free-for-all, and there are several regulations that businesses must follow to be TCPA compliant.
An essential thing to keep in mind is that consumers must give you express permission to text them. Spam laws are not something to trifle with.
Customers can give this permission by texting in a keyword. For instance, a fast-food restaurant may use the term “burger.” A customer would text the keyword “burger” to the 6-digit number to subscribe. This customer may receive text messages from the business.
The most commonly used technique to guarantee that people give their informed consent is keywords. There are several different opt-in methods you may read about here, and they’re all legal.
What are the Benefits of Using a 6-Digit Number in SMS Marketing?
SMS marketing is beneficial for companies. However, why utilize shortcodes or 6-digit phone numbers to transmit those messages?
Shortcodes are easy to recall, given that they are short and concise. Your custom 6-digit numbers will make it easier for recipients to identify your messages coming from a business. These shortcodes set you apart from personal text messages since they are readily recognized as such.
Let’s look at a few more practical reasons to employ shortcodes for SMS marketing.
- SMS Regulation – CTIA and the Mobile Marketing Association (MMA) oversee shortcodes and 6-digit numbers. Companies using shortcodes are subject to consumer protection laws demanding they obtain permission from consumers before contacting them (opt-in to subscribe).In addition, this generates some value for the customer in exchange because it protects them and increases the effectiveness of SMS marketing campaigns due to their trust in their smartphone.
- Speed of Message Delivery – Using an SMS 6-digit number for marketing allows you to send many text messages fast. Business SMS providers negotiate deals with mobile carriers to enable many notifications to be sent at once to subscribers. It is crucial for businesses with a database of 5,000 or more customers. Imagine sending one by one to every person in your database! With clients, timeliness is critical for the campaign’s effectiveness.
- Flexibility for Innovation – six-digit numbers provide for more development options and creativity. Wireless companies may change, add to, or remove shortcodes for businesses on a whim. It’s simpler to make changes when you send people to do the same thing with your brand. Six-digit numbers also allow for various mobile solutions, including one-on-one chats, triggered alerts, security authentication, and mobile coupons.
How to Text from a 6-Digit Number?
Before sending a text from a six-digit number or a short code, you must first secure the number. It is done by purchasing it from a mobile carrier or doing an assignment (buying someone else’s shortcode). Here’s a step-by-step guide to sending SMS messages from a shortcode.
- Apply for a shortcode or use a six-digit number – Shortcodes are the best option for most businesses. Carriers charge less to use them than they do long codes, but there are also fewer available (most carriers only distribute 5-6 digit, 2-4 digit, or ten-digit shortcodes).
- Choose your keywords – A single short code can send SMS messages to any number of subscribers. It is done by directing your subscribers to a predetermined keyword and action. When you buy a short code, it should be provided with default keywords (and their corresponding actions).
- Register the numbers – Contact carriers where you want to offer service and tell them about your new SMS campaign. Ask if they support shortcodes or six-digit numbers so that you can begin your registration process. Place the numbers on your website and marketing materials.
Working with SMS messaging platforms such as JookSMS makes sending text messages from a dedicated 6-digit number easier and faster.
Is a 6 Digit Phone Number the Same as a Short Code?
Yes. Six-digit numbers are more commonly known as shortcodes in the SMS marketing world. Sometimes, shortcodes can also be five or four-digit phone numbers.
Shortcodes are frequently used by businesses to send marketing communications or alerts. Shortcodes may also be helpful for individuals who have set up two-step verification to access their Google or Twitter accounts.
What is a 6 Digit Number Example?
If you’ve ever gotten text messages from a company or their SMS marketing updates, you’ve probably noticed that they aren’t the same as those sent by your friends or family.
An SMS shortcode is required for effective and successful SMS marketing. Shortcodes may be used in a variety of ways. Here are a few noteworthy short code marketing examples.
Bank SMS Alerts – Financial institutions may use shortcodes to send mobile alert messages. These alerts are commonly sent out after hours or when their systems are down. Alerts are also sent when a charge on the account is noted.
Example: “Chase acct 0005: Your account has been charged $70.80 at Walmart on 02:20 PM 01/10/22. Reply UNAUTHORIZED to cancel.”
Provider Alerts – Another example of shortcode marketing is when mobile carriers send their subscribers alerts. These alerts inform consumers about service changes, billing issues, and other important information.
Example. “ATT: Your bill will be delayed due to holiday processing.”
Transactional Marketing – Shortcodes are used for transactional SMS messaging as well. This messaging is typically related to SMS chat programs, where the user sends a reply to get whatever information they’re looking for.
Example: “Marriage chat: Hi, this chat is an educational resource on marriage. To exit, please text STOP.”
SMS Customer Feedback – Use an SMS shortcode to contact your consumers and ask them their thoughts and comments on your company. Customers may submit their ideas about your business by texting a text message to your specific SMS shortcode.
Example: “I agree to receive product feedback request via text message from PowerReviews regarding purchases from TechStuff.com Reply YES to opt-in. STOP to opt-out.”
Text Messages Offers – Use shortcodes to provide consumers with valuable text message incentives to redeem in-store or online. Text message offers might contain anything from text messages to videos, pictures, links, and call numbers that allow customers to contact you for free.
Example: Macy’s Promo Alerts: Shop Super Sunday & get extra 20% off top gifts today! Details: htttp://bit.ly/SsdY Reply HELP = help.
SMS Two-Factor Authentication – Use SMS messaging and a shortcode to protect your account with two-factor authentication. A text message with a unique PIN is sent to the account holder during signup if two-factor authentication is on. To complete the login process, they must enter that particular PIN on the website to verify their account ownership.
Example: Your Google verification code is 465098.
What is the Difference between a 10-Digit Phone Number and a 6-Digit Number?
The most significant difference between the two is that a 10-digit phone number can send messages to anyone, while a 6-digit number is used for transactional messages. These messages usually require an opt-in or opt-out reply within five minutes of receipt.
Also, remember that SMS marketing messages sent using a 10-digit number typically cost more than those sent using a 6-digit number.
Six-digit numbers or a short code are also not available for everyone. An organization must apply to get a 6-digit number through the CTIA. There are different requirements for each category of 6-digit numbers available, but typically they are used for transactional messages between companies and their consumers.
You may now allow your clients to text and contact you simultaneously as a result of these advancements.
How do You Get a 6-Digit Phone Number?
With a short code or a six-digit number, you can lease a number for $500 to $1500 per month.
If you have the money and want to learn more about purchasing a dedicated short code, we recommend looking into SMS marketing platforms that provide such services.
Choose between a dedicated vanity short code (e.g., Kmart’s SMS shortcode 56278 spells out Kmart) or a dedicated random shortcode for the first stage of the process.
Vanity shortcodes are helpful since they make your 6-digit number even more memorable. However, this comes at a higher price tag, and random 6-digit numbers are less expensive.
The procedure for obtaining a vanity shortcode or a random shortcode is as follows: You should begin by getting your list of good potential words.
- Fill in the required forms to apply to the cellular providers for one.
- After you’ve secured your shortcode, mobile carriers run tests to verify that all of the information on the forms you submitted was correct.
- You are now ready to launch your text marketing campaigns after you have received the final go-ahead from the cellular providers.
For your SMS marketing needs, such as using six-digit numbers, you may get in touch with JookSMS to guide you through the process.