Do you want a better understanding of SMS marketing? Do you have a blog and need more traffic, or do you just love to read about the latest marketing trends? If so, this list of the 10 Best Books About SMS Marketing is for you.
From sending text messages to brands to how texts can be used in sales campaigns, these books will help get your creative juices flowing. We also included recommendations for those who are not marketers by trade but still want to know what’s going on behind the scenes with our favorite companies. These great reads discuss why “mobile” is such an important part of every marketer’s vocabulary today.
These books will give any reader (whether they’re in marketing or not) a better understanding of all things mobile. Further, it will make them feel like an expert on SMS marketing – even if they’re just starting out.
1. Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising – Daniel Rowles
This book is for business owners and marketers who want to learn how to use mobile technology to revolutionize their marketing, communications, and advertising strategies. Daniel Rowles offers a comprehensive guide to successful mobile marketing, discussing what works and what doesn’t work in the constantly changing world of mobile technology.
Rowles highlights the importance of understanding the user journey rather than specific devices in Mobile Marketing. After that, he provides a tactical toolkit that includes discussions of mobile sites and responsive design, how to develop, market, and maintain apps. He also uses social media in a mobile context. In addition, the book also contains a number of worldwide case studies that illustrate the advantages and drawbacks of mobile marketing efforts.
The book is both informative and interesting, and it’s written for anybody new to mobile marketing as well as anybody seeking advice on how to integrate mobile into other marketing efforts. Rowles explains how to construct a top-down strategy, which includes all consumer touchpoints, to future-proof businesses against customers’ ever-changing mobile interactions with brands by combining a theoretical understanding of the mobile’s position in the marketing realm and practical undertakings.
The book is 280 pages and is available in the English language. It was published in November 2013 by Kogan Page. It has received a 4.2 out of 5 global ratings.
2. Mobile App Marketing and Monetization – Alex Genadinik
This book is designed for mobile app developers who want to learn how to market and monetize their apps. Alex Genadinik offers helpful tips on how to make money with mobile apps. These tips are helpful for both small and large businesses.
The book begins by offering advice on how app developers can create a product that will sell. It provides suggestions on what users are looking for in the current mobile app market, including trending categories, measurements of success, measurements of retention, and best practices in marketing. Moreover, Genadinik also discusses how to use social media, PR, and search engine optimization (SEO) to market an app.
In addition to marketing an app, the book also covers monetizing methods such as in-app purchases, advertising, and affiliate marketing. It also provides case studies of successful apps to give readers a better understanding of what works and what doesn’t work in the app market.
The book is 149 pages and was written by Alex Genadinik, an entrepreneur who has started many successful mobile apps. It’s available in the English language and was published in July 2014. It has received a 4.6 out of 5 ratings from global readers.
3. 160 Characters or Less: How to Increase Customer Loyalty, Drive Sales and WIN with Text Message Marketing – Vickie Dawkins-Kersey
This book is for business owners and marketers who want to learn how to use text messages to market their businesses, increase customer loyalty, and drive sales. Vickie Dawkins-Kersey offers helpful advice on the types of messages that should be sent out and how often they should be sent in order to maximize success. Additionally, the book also provides case studies of successful text message marketing campaigns to highlight key points of interest.
First, it begins by explaining why customers are more receptive to communicating with businesses through texting than any other means of communication. Second, it outlines how marketers can utilize mobile mediums to increase visibility and awareness, as well as track the results of their campaigns. Finally, Dawkins-Kersey also suggests that marketers should send a mix of promotional and transactional texts to evoke customer loyalty.
The book is 93 pages long and is designed for business owners, marketers, entrepreneurs, professionals, and executives who want to learn how they can market their businesses through text messages. It’s available in the English language and was published in 2014 by JM Internet Group. Readers have given it a five-star rating.
4. Mobile Marketing Management: Case Studies from Successful Practices – Hongbing Hua
The author, Hua Hongbing, won the highest award of Chinese marketing, “Marketing Personal Award.” He is the father of mobile marketing and internet marketing theory, as well as the creator of Chinese top brand marketing planning experts. More so, he’s also the only person in China to hold a golden key for just mobile marketing planning.
This book is designed for marketing managers, executives, and entrepreneurs who want to learn about successful mobile marketing practices. Hongbing Hua provides readers with case studies of how different businesses have utilized mobile marketing to achieve success. The case studies offer a variety of different tactics that have been successful, including using mobile to increase brand awareness, drive sales, and create customer loyalty.
Mobile Marketing Management talks about the new era with four pillars: service, substance, superuser, space, known as 4S theory. Customer-first translates to all about service, and products are transformed into productized service ideas. The competition among all services becomes a battle of substance differentiation in light of the failure of mass communication. Additionally, it is a trend to collaborate with individuals rather than corporations to build the market in light of the popularity of self-organization.
This book offers a wealth of case studies, analysis, and innovative ideas for marketing businesses via mobile. Readers will learn how to use the principles outlined in this book to successfully implement modern marketing techniques. They can apply the marketing ideas presented in this book to help them develop a better marketing plan and lower marketing expenditures.
This book has 458 pages and is available in English. It was published in March 2019 and received 5-star ratings from readers.
5. The Age of Influence: The Power of Influencers to Elevate Your Brand – Neal Schaffer
Neal Schaffer is a social media expert, author, and speaker who has been quoted in The Wall Street Journal, The New York Times, and Forbes. In this book, he outlines how businesses can use the power of influencers to elevate their brand.
Schaffer explains that there are three types of influencers: connectors, taste-makers, and experts. He provides case studies of how businesses have successfully utilized each type of influencer to increase brand awareness and sales.
The Age of Influence also covers the topic of content marketing, which is the process of creating valuable content that will interest potential customers and influence them to take action. Additionally, Schaffer provides tips for creating effective content and explains why people are more likely to share content that is “positive and provocative.”
This book has 192 pages and was published in 2018. It’s available in English and is designed for entrepreneurs, business owners, marketers, and industry professionals who want to better understand influencers and how they can be used to help businesses grow. Readers have given this book a five-star rating.
6. From Bricks to Mobile: How to Quit Your Day Job and Build a Million Dollar Mobile Marketing Business – Kevin Zicherman
With over 10 years of experience in mobile marketing, Internet marketing, and digital media sales in the corporate, startup, and entrepreneurial-based digital web and mobile ecosystems, Kevin Zicherman has extensive expertise.
Kevin’s results-oriented and customer-focused approach to value-added services and strategic insights leads to profitable outcomes for clients such as Sony, Maytag, Coca-Cola, Disney, FujiFilm, General Motors, Toyota, LG Electronics, and Microsoft.
He serves as the Chief Executive Officer of Brick & Mobile, a full-service mobile marketing firm that provides the most comprehensive and whole-service mobile marketing reseller programs available today.
In this book, Kevin Zicherman chronicles his path from working a conventional job to establishing a thriving mobile marketing company. He offers instructions on how to start and run a mobile marketing firm, as well as advice for growing your business and expanding it.
From Bricks to Mobile is filled with case studies and examples that illustrate how to apply mobile marketing techniques. You’ll learn how to use SMS, MMS, push notifications, location-based services, and other mobile marketing technologies to reach your target market and achieve your business goals.
From Bricks to Mobile, is a real book with 110 pages available in English. It was published in August 2015 and has received 4.5 out of 5-star ratings.
7. Market Driven Political Advertising: Social, Digital and Mobile Marketing – Andrew Hughes
Andrew Hughes is an Australian national, who has worked in the political arena for more than twenty years. He first started working on campaigns at the age of 18 and he now works as a consultant for social media and mobile marketing firms.
In this book, Andrew Hughes shares insights into how to use SMS, MMS, push notifications, location-based services, and other mobile marketing technologies to reach your target market and achieve your desired political outcomes. The book is filled with case studies and examples from around the world that illustrate how to apply mobile marketing techniques in the political arena.
The book discusses how political marketers may use social, digital, and mobile advertising to send messages more accurately and build connections between stakeholders such as voters, advocates, and candidates.
This cutting-edge book explores the evolving political marketing environment and offers theoretical concepts for crafting more effective and successful political communications in the future, based on digital and social media platforms such as Facebook, Twitter, and YouTube.
This book has 150 pages and is available in English. It was published in June 2018 and has received a 5-star rating from global readers.
8. Mobile Marketing: An Hour a Day Rachel Pasqua – Noah Elkin and Rachel Pasqua
Rachel Pasqua is a well-known industry analyst who has spoken at several conferences, including the Mobile Marketing Forum, AdTech, eMetrics, and Digiday. She also served as a judge for the 2010 Communication Arts Interactive Design Annual. Likewise, she is a 15-year digital industry veteran, and she writes regularly about digital innovation on her personal blogs, Mobile, Social, Ambient (www.rachelpasqua.com).
She is also the author of “Mobile Marketing: An Hour a Day,” (co-authored with Noah Elkin), which was published in February 2014.
In her book, Pasqua and Elkin discuss a step-by-step guide to successful mobile marketing strategies. This new manual is jam-packed with guidance, practical advice, and step-by-step methods that you can use right now. Start utilizing location-based marketing through Foursquare and Yelp, learn how to set up and maintain mobile commerce, and explore such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and smartphones.
The author discusses a wide range of topics including the mobile marketing landscapes, best practices for strategy development, key technical components, opportunities and threats, mobile payment technologies, geofencing, social media advertising on mobile devices, messaging apps, and other programs.
This book has 149 pages available in English. It was published in February 2014 and has received a 4.5 out of 5-star rating.
9. How to Earn 7 Figures from Bulk SMS Business: Secrets of Building a Successful Mobile Marketing Empire – Stephen Akintayo
Stephen Akintayo is the CEO and founder of iConcept Media Ltd., a company that provides mobile marketing services, such as bulk SMS, voice broadcasting, and MMS, to small businesses, large organizations, and government institutions in Africa.
In this book, Akintayo provides readers with a step-by-step guide on how they can start and build a successful mobile marketing empire. He discusses the various services that are available within the mobile marketing industry and provides examples of companies that use these services to achieve their business goals.
The author discusses the five most important factors that businesses should pay attention to in order to succeed in an increasingly competitive mobile marketing industry. He also shares his personal experiences with entrepreneurs who failed because they did not follow the five factors.
This book has 116 pages available in English and was published in January 2018 by CreateSpace. Global readers have rated this book 4.1 out of 5 stars.
10. A Beginner’s Guide to Mobile Marketing – Karen E. Mishra and Molly Garris
Karen E. Mishra is a marketing and technology executive with more than 20 years of experience in business development, product management, and strategic marketing at various global leaders including TATA Consultancy Services (TCS), Symantec Corporation/Norton, Satyam Computer Services Ltd., Sun Microsystems.
Currently, she works as a marketing consultant and an independent business owner.
Meanwhile, Ms. Molly Garris is a senior manager in digital marketing strategy at Neutrogena/Johnson & Johnson, where she works to evangelize consumer-centric digital best practices in online creative development, consumer insights, integrated communications planning, and other critical digital marketing activities.
In this book, the authors discuss the importance of mobile marketing in today’s world along with the pros and cons of this technology.
This book is designed to help you understand how mobile marketing may benefit your business and why it’s crucial to include it in your integrated marketing plan. Cellphones are no longer only for making phone calls. According to the most recent consumer behavior trends on mobile phones, the authors offer strategies for marketers to target customers with things like mobile apps, mobile web, social media, and more. Exercises are included to ensure that the reader comprehends not only the information but also how to apply it in real life.
This book has 220 pages available in the English language. It was published by Business Expert Press in December 2014. It has received 5-star ratings from readers around the world.
How do SMS Marketing Books Help You Become Successful at Marketing?
SMS Marketing Books can help business owners succeed in their marketing campaigns in various ways. A lot of companies use the information they read from these books in their marketing campaigns. It serves as an effective tool for business promotion in the market.
Here are some other ways in which Marketing Books can benefit your marketing campaigns:
- Most marketing books discuss principles that have been successful for other businesses in the past. By learning these, you can apply them to your own business and potentially see similar or even greater successes.
- Many marketing books come with worksheets and exercises to help you apply what you’re learning to your own business immediately.
- Reading marketing books allows you to learn from the experiences of others. Every business is different, and what works for one may not work for another. However, by learning about the successes and failures of others, you can avoid making some of the same mistakes.
- Most marketing books are updated regularly with the latest changes in the industry so that you’re always learning the most current information.
- When you’re looking to start a marketing campaign, it’s important to have all of the latest and greatest information available to you.
Reading SMS Marketing Books is one way to ensure that you’re always up-to-date on the latest trends and changes in the industry. It gives you Tips to Be a Successful Marketer with the latest marketing techniques and strategies. This will help you create more successful marketing campaigns that are tailored to current consumer trends.
What can you learn from SMS Marketing Books?
You can learn a lot from SMS Marketing Books. These books have been written to help both businesses and consumers understand how important it is to integrate mobile marketing campaigns in their marketing strategy.
Some important insights that you will learn from our recommended books include:
– The different ways that you can use mobile marketing to reach your target audience
– How to create a successful mobile marketing campaign
– What the current trends in mobile marketing are
– How to measure the success of your mobile marketing campaigns
– And much more!
When you’re looking to improve your marketing skills, SMS Marketing Books are an excellent resource to help you do so. Not only will you learn about the latest trends and changes in the industry, but you’ll also be able to apply what you’re learning to your own marketing campaigns. This can lead to greater success for your business!
Can You Develop a Proper SMS Marketing Strategy by Following Books?
Yes! You can develop proper SMS Marketing strategies by following books.
SMS marketing is growing rapidly and it is vital for businesses to use this technology to stay competitive. There are many types of mobile marketing campaigns that you can integrate into your business, such as mobile apps, QR Codes, social media, email marketing, location-based services, and SMS marketing, just to name a few. With some research into the different types of campaigns that are available, you can develop a proper SMS Marketing strategy that is tailored to your target audience. If you’re wondering where to start with mobile marketing, look for SMS Marketing Books that can help you get started on developing your SMS campaign today!