In today’s market, big and small businesses can no longer ignore the newest digital marketing trends that emerge. At the same time, determining when to get involved in these strategies is also an essential aspect of developing your digital strategy. With so many alternatives accessible, firms with limited resources have to decide which marketing techniques to prioritize.
SMS marketing tactics have proved to be a tried-and-true method for increasing customer engagement and brand recognition for many large brands.
Some of the biggest firms in the country have recently embraced SMS marketing. This article will discuss 15 major companies utilizing mobile text messaging and some ideas on what we can learn from their success.
One of the most popular big-name brands that use SMS marketing is IKEA. It was founded in Sweden by Ingvar Kamprad in 1943. The company is known for its affordable, minimalist furniture and home decor.
With nearly 400 stores worldwide, IKEA has made a name for itself as one of the leading furniture providers in the industry.
IKEA started using SMS marketing in 2009 to increase customer engagement. Using SMS marketing, IKEA has promoted new products to both existing and potential customers. Their campaigns send out promotional text messages to individuals with a link to their website that provides additional information.
Here’s an example:
“Hi! We just launched our new Billy bookcase. To learn more and see pictures, visit our website: www.ikea.com/us/en/catalog/products/S99902240/”
This global furniture company sends out approximately 2 million SMS messages every year to its customers. IKEA has found that SMS marketing is a great way to keep in touch with its customers and promote new products and special offers.
Another famous company that uses SMS marketing is Delta Airlines. It was founded in 1924, and it has since become one of the largest transportation companies with more than 400 locations worldwide.
Delta Air Lines rolled out a mobile marketing plan to highlight the company’s international flight connections and sites.
The campaign was developed by Digitas Digital and Phonevalley, a mobile marketing firm. It is in line with Delta’s fourth-quarter 2008 text messaging initiative.
Frequent Delta passengers were shown a visual list of Delta’s numerous worldwide destinations and invited to send the name of specific places (i.e., Tokyo) to shortcode 44144 in April and June.
In return, those who completed the survey were sent a series of pointers to help them figure out what to focus on in their chosen tourist destination to understand better how these practices operate abroad.
The closing message of each series includes a link to the Delta mobile Web site. It is an excellent way for any global brand to stay in touch with its customers, especially during travel times where urgent changes are needed.
An example of Delta Airline’s SMS:
“Next time you’ve headed abroad, be sure to visit our website www.delta.com before you go. You can download the mobile application and get exclusive deals and offers on your phone, anytime!”
Regular customers of Delta Airlines also receive SMS messages alerting them to special discounts and promotions on international travel within the U.S.
Starbucks is one of the most successful coffee companies in history. The company was founded in 1971 by Jerry Baldwin. After years of success, the company was acquired by Howard Schultz in 1987. It was Schultz that turned Starbucks into the global powerhouse it is today.
One of the ways he did this was by embracing SMS marketing and connecting with customers on a more personal level.
For instance, Starbucks began a trivia text message campaign in 2013 to increase customer engagement. Here is an example:
“Hey Starbucks fan! Answer this question for a chance to win The Great Gatsby Soundtrack. What is the name of the CEO of Starbucks?”
The company also used text messaging to send out exclusive discounts and offers.
Since then, Starbucks has continued to use SMS marketing to connect with its customers and increase sales. In fact, in 2013, the company sent more than 2 billion SMS messages.
Starbucks discovered that their mobile sales had risen 75 percent above last year’s levels after conducting a campaign with text messages. They also found that twice as many customers were using their mobile app to pay, about ten million people worldwide.
Facebook is the world’s largest social media platform with more than 2 billion active users. It was founded in 2004 by Mark Zuckerberg and his college roommates, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes.
Facebook has used SMS marketing to significant effect over the years. In 2011, it began offering SMS chat to allow customers to chat with their friends on the platform.
In 2013, Facebook launched a “Friends Day” campaign that encouraged users to send messages of thanks and love to their friends.
Since then, Facebook has continued to use SMS marketing to connect with its customers and increase sales. In fact, in 2013, the company sent more than 2 billion SMS messages.
Currently, Facebook places a big emphasis on assisting small businesses to develop clever digital marketing strategies using SMS and Facebook Messenger while highlighting the importance of SMS.
Connecting with customers where they spend the most time through social media and bulk SMS marketing is a successful strategy.
Text messaging is also used by Facebook to enhance account security. You may use SMS two-step authentication to secure your account.
5. Best Buy
Best Buy is a large retailer that specializes in electronics and appliances. It was founded in 1966 by Richard Schulze and was initially called Sound of Music.
Like any technology-savvy company, Best Buy takes advantage of the cutting-edge tools at its disposal—including SMS marketing. The Best Buy Deal of the Day is one of their well-known initiatives.
This campaign sends one SMS per day with a special offer. Here’s a sample Best Buy Deal of the Day SMS:
“Hey! It’s the Best Buy Deal of the Day. Today only, take $50 off your purchase of $250 or more. Use code BBDAY at checkout. Go to bestbuy.com/day to learn more.”
For instance, Best Buy sends alerts when new products are available, when orders have shipped, or when products are ready for pickup at the store.
Therefore, text messaging is a successful strategy for Best Buy because it allows them to compete with online retailers while offering customer support through its website.
Express is an American fashion retailer that was founded in 1980. The company headquarter is in the Pacific Plaza Towers in Irvine, California.
The Express SMS marketing strategy focuses on opening new stores and providing details about promotions.
Moreover, they also try to answer customer questions and provide updates about products.
Customers who text the company’s shortcode to opt-in for current mobile deals from Express may expect to receive up to 12 messages each month.
Customers who text “HELP” to its shortcode are connects with Express’s customer service. The shortcodes may vary by branch and nation, allowing the company to tailor communications depending on location.
7. The Home Depot
The Home Depot is the largest home improvement retailer in the United States. It was founded by Arthur Blank, Bernard Marcus, and Ron Brill in 1978.
However, Home Depot’s SMS marketing strategy is a bit different from most companies. They use SMS to send reminders about appointments that have been scheduled online. Here is an example of Home Depot’s reminders:
“Your appointment schedule is for tomorrow at 10:00 a.m. Please arrive 15 minutes early to check-in.”
This system helps Home Depot reduce no-shows, and it’s been quite successful, with an 80 per cent appointment completion rate.
This service is available to customers who have provided their cell number and email address when scheduling their appointment online.
This SMS marketing strategy uses the technology that customers already have and helps to simplify their lives.
8. Kylie Cosmetics
The American reality television star, Kylie Jenner created a very successful make-up line – Kylie Cosmetics.
Kylie Cosmetics has used SMS marketing to notify customers about sales, restocks, and pre-orders.
This shortcode is used only by the Kylie Cosmetics website. It brings customers back to their website for an enjoyable shopping experience.
Kylie Cosmetics has also partnered with other companies, such as GlamBot so that customers can get their hands on their products fast.
GlamBot is a company that uses SMS marketing to bring you the latest news about Kylie Cosmetics.
9. Lane Bryant
Lane Bryant is an American women’s clothing store specializing in plus-size clothing for women sizes 14 to 28.
The brand has always used text messages as an essential part of its customer service strategy. They use SMS to communicate with customers about their orders, return policies, and other inquiries.
Lane Bryant also uses SMS to provide promotional codes and discounts to their customers.
10. Lord & Taylor
Lord & Taylor is an American department store chain owned by the Hudson’s Bay Company.
The brand has used SMS marketing to communicate with customers about sales, holiday promotions, and other product announcements.
In 1980, Ted Turner started running the American news cable television network CNN.
CNN uses text message alerts as a major media company to communicate with its target audience. Text “ALERTS” to the designated shortcode if you wish to receive text messages from the network.
By signing up for notifications, CNN will keep you updated on breaking news and other global happenings, so you don’t have to go looking for it.
It’s also simple to unsubscribe. Respond “STOP” to one of the text messages sent to your phone number in order not to receive any more text messages.
Reebok is a global athletic footwear and apparel company founded in 1895 in Bolton, England.
The brand uses SMS marketing to send promotional codes and discounts to its customers. Customers can also use this medium to enter contests and receive updates about new products.
Reebok also uses bulk SMS marketing to keep customers informed about special deals and sales.
Customers can sign up to receive marketing messages from the company by using keywords and shortcodes. Reebok promotes other SMS marketing campaigns for the most current discounts, news, and deals once consumers register.
Text message marketing for Reebok’s associated brands, such as Reebok Outlets, Rockport Outlets, Ashworth Outlets, and the NHL Store, also works through the shortcode.
13. Tommy Hilfiger
One big brand that uses SMS Marketing is Tommy Hilfiger. It is an American fashion designer who has his clothing line.
Their program, Tommy Texts is a program that the leading premium American clothing company uses to notify customers of new items and special offers.
Customers may text a term to the company’s shortcode to opt-in and receive an SMS message with the full program details. Customers who respond “Yes” agree to sign the program by sending written consent formally.
Users must confirm that they do not want to be contacted by Live Chat or SMS during the trial period. The company will send subscribers no more than ten text messages per month.
Petco is a pet supplies retailer in the United States, with more than 1,200 stores in 47 states.
The company frequently sends SMS messages to its subscribers to notify them about exclusive deals, new products, and pet adoptions.
They also use text message marketing to increase customer engagement by asking for feedback and opinions about their products.
Arby’s is an American fast-food chain with over 3,300 restaurants in the United States.
The company has been using SMS to communicate with its customers since 2007.
Arby’s sends text messages about new products, discounts, and other news. Customers can reply to these messages to get more information or enter a contest.
Arby’s also uses text messaging as a way to provide customer service. Additionally, they use text message marketing to increase customer engagement by asking for feedback and opinions about their products.
Moreover, they also use text message marketing to increase customer engagement by asking for feedback and opinions about their products.
How has SMS Marketing Affected the Success of Companies?
SMS marketing is a powerful tool that companies use to stay connected with their customers. It builds up customer engagement and brings timely messages to the target audience.
When used correctly, SMS marketing benefits cut through the clutter and capture people’s attention in a way that traditional channels (such as email or PPC) can’t. According to Gartner, SMS open rates top out at 98% compared to 20% for email. Likewise, according to Digital Marketing Magazine, 75 per cent of customers choose
When a company sends a promotional SMS message to a mobile phone number, it can go to customers who are on the move. Thus, it has influenced companies to interact more with their target audience.
What Strategies do Companies Use in SMS Marketing?
SMS is an essential communication tool for customers. Therefore it makes sense that big brands have included it in their marketing efforts.
Here are some strategies that you can re-create as you test and run your campaign and enjoy the various SMS Marketing Benefits:
- Promote Communications – Promote a sense of urgency by letting customers know that there is a limited amount of time for the offer.
- Run Timely Campaigns – Give customers a reason to buy now rather than wait for an upcoming sale.
- Re-Activate Inactive Customers – Send a promotional SMS to customers who have not purchased in a certain period.
- Create Urgency with Special Offers – Use SMS marketing to create urgency among customers by offering exclusive deals.
- Incentivize Purchases – Try to entice customers with discounts, free shipping, or a complimentary item when they make a purchase.
- Generate Loyalty – Reward your customers for their loyalty by offering them exclusive deals and access to products before they are released to the general public.
- Go Beyond Self-Promotion – Take a different approach from just promoting your company’s products and services.
- Inform Customers – Inform customers when you launch new products or release exclusive deals that they can’t get anywhere else.
- Encourage Engagement – Ask customers questions about your product or service to generate feedback and learn what people think about your company.
- Track Results Efficiently – Using the right platform, you can check the performance of your SMS marketing campaign to adjust and improve your results.
How Important is SMS Marketing for Companies?
SMS marketing is very important for companies because it helps to build customer loyalty, increases customer engagement, and drives conversions.
Here are five reasons why SMS marketing is essential for companies:
- It Builds a Personal Relationship with Customers – SMS messaging can build a personal relationship with customers. Since text messages are private and only for the recipient, brands gain greater access to their customers and create a more intimate bond between brand and consumer.
- It is Simple yet Effective – SMS marketing is simple to understand and easy to use, making it an effective tool for companies. On the other hand, the secret for marketers is to be able to have a compelling conversation in less than 160 characters at a time. Incentive contests, coupon redemptions, opt-in surveys, and polls are all effective ways of progressing the discussion.
- It is Better Than Other Marketing Channels – SMS marketing is more successful than other digital marketing channels such as email, push notifications, and chatbots.
- It Drives Conversions – SMS marketing has a higher conversion rate than any digital marketing channel. For instance, SMS messages have an 8 percent click-through rate, while email has a 0.5 percent click-through rate. Furthermore, TextMagic found that 73 percent of people are more likely to purchase after receiving a promotional text message.
- It is Easy to Implement, Maintain and Track Outcomes – SMS marketing is easy to set up and manage, making it a low-maintenance marketing form. Moreover, tracking the performance of SMS campaigns is simple as well with the right platform in place.
If you’d like to know more about SMS marketing, read our SMS Marketing Benefits!