SMS marketing is a fast and convenient way to connect with your clients. It offers an affordable alternative to market research, allowing you to understand your customers better. Moreover, it can be the key to persuading more people to use your services, buy your products, and leave positive reviews for your company.
Since the advent of mobile telecommunications, short text messages have been a fundamental mode of communication. Despite the rise of social media and other marketing channels, they play a significant role in helping businesses stand out. Many companies use SMS messages to communicate marketing and inform clients about special offers and promotions.
This 2024, elevate your marketing strategy by exploring the information in these curated SMS Marketing Blogs and Websites
These resources will guide you in effectively sending promotional or transactional messages via text for marketing purposes.
1. JookSMS
JookSMS is a top-rated SMS marketing platform that offers bulk texting, advanced automation, and analytics solutions. Its blog provides a fantastic resource for learning about the latest trends and statistics in SMS marketing.
The company started in 2004 and is based in Royersford, PA. It serves companies in Costa Rica, Panama, Canada, and the United States. Businesses rely on JookSMS to enhance communication through fast, dependable, cost-effective services.
JookSMS has garnered positive reviews from third-party sites, including Techtimes, Capterra, and Product Hunt. The exceptional customer service is evident through numerous testimonials from current and former clients.
The JookSMS Page is an invaluable resource that offers informative, well-crafted, and up-to-date content on the latest trends in text marketing. It serves as a tool for businesses seeking to leverage SMS marketing to drive their growth, showcasing the myriad features of our software.
With over 200 blog posts covering various topics, including SMS marketing strategies, tips, and best practices, readers can expect to discover new insights weekly. The repository of articles continues to expand, providing increasingly comprehensive and valuable information. Its top blog posts include “23 SMS Marketing Techniques and Strategies,” “Best Audience Segmentation Tools,” and “9 Tips on How to Write The Best Text Message Marketing for Campaigns.”
2. Tatango
Founded in 2007, Tatango is one of the pioneers in the SMS marketing industry. Their consistent release of new blog posts every two days is awe-inspiring. Accessing up-to-date information from a well-established SMS marketing player is invaluable for novice and seasoned marketers in this field.
Tatango primarily focuses on political SMS marketing, resulting in some of the most unique and captivating content we have encountered. It is fascinating to explore their engaging blog posts on how entire presidential campaigns can be won through SMS marketing. Moreover, Tatango ensures that its content benefits SMS marketers across all industries.
Similar to SimpleTexting, Tatango provides free guides for SMS marketers. One such guide that stands out is their TCPA Survival Guide, a valuable resource for any SMS marketer to bookmark for future reference. Readers can anticipate multiple weekly posts from their blog, ensuring a consistent stream of valuable insights.
3. SlickText
SlickText simplifies text message marketing and SMS marketing, providing an effortless way to boost revenue and foster customer loyalty. Explore our blog for insights into SMS and text message marketing, featuring how-tos, guides, case studies, and other valuable resources. It makes it easy for businesses of all sizes to create and send targeted text message campaigns.
The company has been featured on Forbes, TechCrunch, and Entrepreneur. SMS marketers can visit the SlickText blog to check on multiple posts per month that cover valuable and relevant SMS marketing topics.
4. SimpleTexting
SimpleTexting is another great SMS marketing platform that provides businesses with affordable and straightforward solutions to reach customers through text. Its blog has a fresh, modern look and offers some of the most current SMS marketing strategies.
The company started in 2010 and boasts millions of monthly texts sent via its platform. They cater to small businesses, large corporations, nonprofits, and other organizations in over 200 countries.
SimpleTexting’s blog is a gold mine for businesses seeking to improve their SMS marketing game. It provides informative, step-by-step guides on using the platform efficiently, industry insights, and tips for beginners.
5. Textedly
Textedly is a powerful SMS marketing communication channel that empowers you to effectively advertise, announce, and engage with your audience through text messaging. The company has been featured in numerous media outlets, including Forbes and Entrepreneur.
Textedly’s blog is an excellent resource for learning about various topics, such as SMS marketing trends, tips, and strategies. It also features case studies from successful campaigns to help inspire and guide businesses in their SMS marketing efforts.
6. FireText
FireText is a renowned group of SMS marketing specialists, developers, and innovative thinkers, tirelessly dedicated to providing you and your business with the most robust text marketing platform. Established in 2007 by Dan Parker and James Huff, our company proudly operates from offices in Reigate, Surrey, and Falmouth, Cornwall.
FireText’s blog aims to provide informative and relevant content on SMS marketing, including up-to-date industry news, tips, and case studies. Our posts are regularly updated to reflect current trends in the ever-evolving world of text marketing.
7. Express Text
ExpressText is a leading SMS Marketing provider that offers effortless SMS marketing campaigns and streamlined text message marketing solutions. Elevate your sales and cultivate customer loyalty with our cutting-edge text blast service. Stay updated on the latest SMS marketing insights by following this feed.
ExpressText blog features many articles catering to beginners and seasoned SMS marketers. We cover various topics, including how-to guides, tips, and tricks for optimizing your SMS marketing campaigns. With multiple posts published weekly, readers can discover new strategies to grow their businesses through text messaging.
8. Burst SMS Blog
Established in 2010, Burst SMS is a leading text messaging platform that empowers users to engage with customers through bulk SMS, one-to-one SMS, and automated texting. Headquartered in Melbourne, Australia, our company remains at the forefront of the industry.
Stay up-to-date with the latest SMS marketing strategies through our informative blog. Discover how to leverage SMS templates, reminders, and automation services to boost conversion rates and drive business growth.
The Burst SMS blog is regularly updated with fresh content covering SMS marketing trends, statistics, and more. Stay informed and unlock the potential of SMS marketing for your business.
9. Mobile High 5
Mobile High 5 offers SMS advertising and Text Message Marketing solutions to help businesses grow their revenue.
Their blog covers various topics, including customer engagement, campaign strategies, and industry trends. Readers love our blog because it provides actionable advice, real-life case studies, and expert opinions. Join its community to stay updated on the freshest news, learn from our success stories, and discover the most popular topics in the mobile marketing industry.
10. ProTexting
ProTexting is a text message marketing service that caters to businesses of all sizes. With clients from diverse industries, they provide automated texting, bulk SMS, and one-to-one messaging services for effective marketing.
Established in 2011 and headquartered in New York City, ProTexting offers a 30-day free trial for new users. They continuously update their blog with the latest articles on text message marketing, customer service through text messages, and valuable tips to implement SMS marketing in businesses. Stay tuned for the most recent insights and advice.
11. SMSBump
SMSBump is a prominent player in the emerging field of e-commerce-specific text marketing. Their blog covers many topics, offering insights on holiday-themed SMS templates and comprehensive statistics about SMS marketing. These resources are presented in visually appealing and easy-to-understand infographics.
One of SMSBump’s standout offerings is its yearly Event Calendar. Published at the beginning of the year, this reliable point of reference includes a comprehensive list of major holidays, their exact dates, and suggestions for automation and campaigns to target relevant users.
In addition to these valuable resources, SMSBump also provides free ebooks on its website. Among their top blog posts is “Top 7 SMS Marketing Segmentation Hacks for Beginners.”
12. Bulk24SMS
Bulk24SMS is a text message marketing service that empowers companies to effortlessly send SMS messages to their customers via a user-friendly web interface. Established in 2014 and headquartered in Madhya Pradesh, India, Bulk24SMS has emerged as a prominent provider of bulk SMS services, offering tailored solutions with a direct connection to telecom carriers.
With a widespread reach across the country and beyond borders, the company is committed to delivering top-notch mobile messaging and Voice SMS services.
Readers can stay updated with its monthly blog for fresh content on text message marketing, bulk SMS services, Voice SMS, and more, specifically focusing on enhancing customer service. Find valuable tips on how SMS messaging can elevate customer experiences and conduct surveys effectively.
13. Thundersms
ThunderSMS is a leading provider of bulk SMS and mobile marketing services catering to businesses of all sizes. Their blog offers valuable insights into the world of SMS marketing with content covering topics like effective campaign strategies, industry trends, and customer engagement.
Stay updated on the latest advancements in the field with ThunderSMS’ informative blog posts. Learn how to personalize your messages, leverage automation services, and boost conversions with SMS marketing. With their experience and expertise in the industry, ThunderSMS provides valuable knowledge for beginners and seasoned professionals alike.
14. Betwext
Betwext is a leading text message marketing company that empowers businesses to connect with their customers through SMS for effective marketing campaigns. Established in 2010 and headquartered in Phoenix, Arizona, Betwext provides innovative web-based applications and services to deliver impactful SMS marketing solutions to consumers and businesses.
The Betwext blog is a valuable resource that offers up-to-date insights on leveraging SMS Marketing to drive customer engagement, increase sales, and achieve business growth. Additionally, the blog provides expert tips and strategies for creating and designing highly effective SMS campaigns that yield remarkable results.
15. Rebrandly
Founded in 2018, Rebrandly is a San Francisco-based company that offers a simple and effective solution for managing, organizing, and discovering branded links. With Rebrandly, users can create custom URLs to enhance their online marketing campaigns.
In addition to its core platform, Rebrandly has also established a blog that covers a wide range of topics, such as text message marketing, mobile advertising, marketing strategies, and industry news. Their content is tailored for marketers and businesses looking to improve their online presence.
16. Local Text Marketers
Local Text Marketers is a text message marketing platform allowing businesses to connect with customers and drive sales through SMS. Their blog offers valuable insights on using personalized messages, automation services, and other features to create effective SMS campaigns.
The company is an all-Canadian text message marketing service based in Eastern Ontario. Local Text Marketers aims to collaborate with organizations to assist communities, employment agencies, youth outreach programs, and charitable organizations. Their blog also highlights various success stories of businesses utilizing their services, inspiring readers.
17. Mobile Marketing Watch
MobileStorm, a Los Angeles-based company, is the proud owner and operator of Mobile Marketing Watch, affectionately known as MMW. MMW provides its SaaS solution to corporate clients for email, mobile, and social messaging. It empowers its freelance writers to exercise complete editorial control over their content and engage with readers. Covering an array of mobile-related topics, from advertising to technology to healthcare, MMW and its contributors delve into every facet of the mobile world.
Additionally, mobileStorm maintains an informative blog that explores essential insights on mobile gaming, mobile health, retail, and advertising. Although the blog still needs to be updated, it offers valuable information for businesses seeking guidance.
18. Marketing Land
Marketing Land is a leading publication that covers the latest trends and insights in the world of digital marketing. Established in 2011, it provides up-to-date news, expert analysis, and practical tips for online marketing professionals. With a focus on social media, email marketing, affiliate marketing, analytics, and more, Marketing Land informs marketers on the most effective strategies to reach and engage their target audiences.
Through its website, Marketing Land features a wealth of original articles from its dedicated editorial team and contributions from industry experts. Whether seeking cutting-edge marketing techniques or staying updated on platform developments, Marketing Land is the go-to resource for digital marketers.
19. TechCrunch
TechCrunch is a prominent online publication covering the latest technology trends, breaking news, and insightful analysis. Founded on June 11, 2005, in San Francisco, California, TechCrunch continues to be a leading source of information for tech enthusiasts and industry professionals alike.
With a dedicated focus on exploring and evaluating emerging Internet services and companies, TechCrunch not only highlights new ventures but also profiles established firms shaping the commercial and cultural landscape of the Internet. The platform aims to bring attention to these impactful businesses and shed light on their contributions.
One of the notable features of TechCrunch is its Crunchbase section, which serves as a comprehensive wiki offering detailed information about internet companies and notable individuals in the industry. Additionally, TechCrunch TV provides engaging video interviews with industry leaders, offering valuable insights and perspectives on the latest trends and developments.
20. Postscript
SMS marketing has undergone significant transformations over the past decade. However, in recent years, e-commerce-specific SMS marketing has gained prominence, with Postscript emerging as one of the industry leaders. Postscript offers a wealth of top-notch resources for ecommerce SMS marketing.
Through their blog, Postscript delves into best practices and industry news crucial for e-commerce businesses to know. Moreover, they provide a free, certified SMS marketing course taught by experienced team members.
Last year, Postscript introduced a new section in their learning center called “Fantastic Texts.” This resource showcases user-submitted successful SMS marketing campaigns. While reading guides and blog posts about SMS marketing examples is valuable, having real-life texts tailored to e-commerce businesses adds an invaluable touch. The company posts multiple blog articles per week.
21. EZ Texting
EZ Texting is a well-established player in the SMS marketing industry. Since its inception in 2004, the company has catered to over 160,000 customers. This impressive track record might explain why their blog boasts over 900 posts.
What sets EZ Texting apart is the sheer volume of their blog posts and their highly targeted content. They cover various industries, including nonprofits, religious organizations, gyms, and real estate. Their topics span industry trends, small business advice, legal and compliance matters, telecom updates, local services, and more.
Additionally, EZ Texting’s resource center offers a variety of downloadable guides. With multiple posts published every month, EZ Texting ensures a steady stream of valuable insights for its readers.
22. ZipWhip
Established in 2007, ZipWhip offers diverse multimedia SMS marketing resources. One of ZipWhip’s standout content offerings is their annual “State of Texting” reports, which delve into how COVID-19 has transformed the landscape, changes in consumer mobile habits, valuable text examples from 2020, and more. These reports prove invaluable for businesses seeking to navigate the seemingly complex world of SMS marketing.
ZipWhip’s blog is a valuable resource across industries, with weekly updates covering topics ranging from industry news to best practices.
ZipWhip also maintains a YouTube channel featuring their podcast, Zipcast. It is worth noting that podcasts focused on SMS marketing are a rarity. With many episodes featuring interviews with successful players in the SMS marketing field, Zipcast proves helpful for novice and seasoned SMS marketers.
What are Popular Topics by Top Marketing Blog Sites?
SMS Marketing Blogs and Websites provide a wealth of information on various topics in the field. They offer actionable insights, latest trends, and comprehensive guides to help marketers navigate the complex world of digital marketing.
Let’s look at five examples of topics widely covered by popular marketing blog sites:
- Digital Marketing Trends – Blogs often cover emerging trends in digital marketing, including SEO, social media, email marketing, and content marketing. These articles provide a deep dive into what’s current in the marketing world and how marketers can leverage these trends.
- Marketing Strategy Guides – Comprehensive guides on creating effective marketing strategies are another common topic. These guides range from general marketing strategies to specific social media or SEO plans.
- Case Studies: Many marketing blogs publish case studies that highlight a company’s successful marketing campaign. These case studies provide real-world examples of effective marketing strategies in action.
- Marketing Tools Reviews – Reviews and comparisons of marketing tools are also popular topics on marketing blogs. These posts help marketers choose the right tools to streamline their marketing efforts.
- Interviews with Industry Experts – Interviews with marketing gurus and industry leaders offer readers a chance to learn from the best in the field. These interviews often provide valuable insights and advice on various aspects of marketing.
How can SMS Marketing Blogs Contribute to Beginner Marketers?
For novice marketers, SMS marketing blogs are valuable resources for creating successful campaigns. These blogs provide a solid foundation by explaining the fundamentals of SMS marketing, such as opt-in importance, understanding shortcodes and keywords, and complying with regulations like the TCPA.
Additionally, SMS marketing blogs share best practices for generating results. They offer tips on crafting effective messages, choosing text timing, and segmenting your audience for personalized messaging.
What can you learn from SMS Marketing Blogs about Text Marketing?
SMS marketing blogs offer a wealth of information about text marketing, making them an invaluable resource for marketers looking to delve into this form of direct marketing.
Here’s a rundown of the critical insights you can glean:
- Understanding SMS Marketing Terms – Familiarizing yourself with the jargon is the first step to mastering any field; SMS marketing is no exception. Blogs often define and explain essential SMS marketing glossary such as SMS (Short Message Service), MMS (Multimedia Messaging Service), shortcodes, keywords, and opt-in/opt-out options.
- Creating an SMS Marketing Campaign – Many blogs provide comprehensive guides on creating an effective SMS marketing campaign from scratch. These guides cover everything from the initial planning phase to the final analysis of the campaign’s success. You’ll learn about crafting compelling messages, choosing the right timing to send texts, and segmenting your audience for personalized messaging.
- Best Practices in SMS Marketing – SMS marketing blogs regularly share tips and best practices for creating successful campaigns. It might include advice on maintaining compliance with regulations, using an engaging call-to-action, and crafting messages that resonate with your target audience.
- SMS Marketing Statistics – Blogs often present data and statistics about SMS marketing. It helps you understand industry trends, the effectiveness of SMS marketing, and how other businesses use text messages to reach their customers.
Reading and subscribing to a few well-chosen SMS marketing blogs can provide ongoing learning and inspiration, keeping you abreast of the ever-evolving text marketing landscape.
What are the Other Resources to Learn SMS Marketing?
Aside from marketing blogs, other resources are available to learn about SMS marketing. These include online courses, webinars, industry events and conferences, and books.
- Online courses: Platforms like Udemy and Coursera offer a range of courses on SMS marketing that cover topics such as creating campaigns, complying with SMS regulations, and analyzing results.
- Webinars: Many SMS marketing companies host webinars on various aspects of text marketing, providing valuable insights from experts in the field.
- Industry events and conferences: Attending industry events and conferences allows you to network with other marketers, learn about the latest trends, and gain knowledge from industry leaders.
- Books and eBooks: Several books and eBooks on SMS marketing cover topics such as campaign creation, list building, and analyzing results.
Continuously learning through various resources is critical to mastering SMS marketing. Marketers can create successful campaigns that engage with their audience by staying informed about industry trends and best practices.