MMS stands for multimedia messaging service. It is a type of SMS messaging that allows you to transmit media files such as videos, audio, photos, and even GIFs. The service has been around since 1992, but it has gained newfound popularity in the last few years due to the rise of social media. Next to SMS, sending multimedia messages is the second most used marketing tool around the world.
On the other hand, MMS marketing definition is far too broad to be helpful. The term encompasses sending any media file via MMS, which means everything from photos to GIFs can fall under this marketing method.
In the following few paragraphs, we will delve deeper into MMS marketing and show you its many uses through helpful examples. We’ll also discuss how it’s different from SMS marketing and the benefits of using MMS in your business.
At last, you can learn about which industries use this service most often and which best MMS marketing platforms can help you.
What Is MMS Marketing Definition?
MMS marketing is a derivative of traditional SMS marketing practices. It is a mobile service that allows marketers to send multimedia files, such as photos and videos, directly to their target audience’s phones.
While SMS marketing is limited to 160 characters or less, MMS marketing can include GIFs and URLs. More importantly, it gives advertisers the chance to hold their customers’ attention for longer than just 160 characters.
Perhaps the most surprising fact about MMS marketing is that it’s been around since 1992. In those days, it was known as Multimedia Messaging Service (MMS). However, it has only recently become popular and is considered a valid form of mobile marketing by smartphone users.
Even though MMS advertising is a continuation of conventional SMS tactics, there are a few key distinctions between the two that every marketer should be aware of:
- You may send a wide range of media with MMS messages, whereas SMS messages only allow text. With even the most basic messaging plan, you can effortlessly transmit pictures, videos, GIFs, and vCards.
- In North America, the maximum character count for all GSM SMS is 160 characters per message segment. Anything more than 160 characters, and you’ll be charged for each component as a separate message. You may send up to 1600 characters thru MMS, and it will only be recorded as one single message when you attach a multimodal file.
- MMS communications are more likely to get a response than regular SMS. MMS messages have a 15% higher click-through rate and up to 20% more campaign sign ups when compared to SMS. If you want your users to interact with your message more, MMS marketing is the way to go.
What are the Uses of MMS Marketing?
There are various uses of MMS marketing. The most common examples are to promote your products or services. You can even create contests, generate leads, and have your customers share content with friends—all via MMS campaigns.
Let’s take a look at how some businesses are using MMS marketing in their marketing efforts:
- Event Marketing – Since 2014, Taco Bell has used event-themed MMS marketing to promote its products and services. For example, in 2014, they created a taco-themed MMS that allowed users to win free tacos for an entire year.
- Product Promotions -Starbucks launched an SMS marketing campaign in 2015 to promote the Pumpkin Spice Latte (PSL) beverage. On their website, Starbucks invited customers to create a “PSLFanPass.” Then they asked consumers to provide their phone number to receive an MMS text message “pass” that secured a beverage for them. To avoid coupon sharing and fraud, each pass was assigned a unique number.
- Send Enticing Offers – Remember the “Visuals” if you’re looking to build awareness for your culinary venture. Including mouth-watering images of meals in your MMS text is a guaranteed way to pique people’s interests.
- Surprise Customers with MMS Vouchers – You can use MMS marketing to create an exceptional customer experience for your patrons by giving them surprise vouchers. The electronic coupon will be sent directly to their phone, allowing them access to a product or service they might not usually afford.
- Create Buzz for Fundraising – Want a way to raise funds quickly? Use MMS marketing! Whether you’re going door-to-door for a fundraising event or have a booth set up at an expo, sending MMS vouchers is a surefire way to attract new donors.
- Send Recurring Promos – You can incentivize your customers to make repeat visits with recurring MMS discounts. It is especially effective for businesses that rely heavily on word-of-mouth referrals from their loyal customers.
The Uses of MMS go way beyond what’s mentioned above. Still, these examples give you a pretty good idea of how MMS can be used to promote your business’ products and services while gaining customer loyalty in the process.
What are the Benefits of MMS Marketing?
MMS marketing has shown to be quite beneficial to businesses of all kinds. The following are some of the most significant advantages for marketers to be aware of:
- MMS messaging allows you to include rich media (images, photos, audio files, brief video clips, GIFs, and emojis) in your messages.
- MMS allows you to send up to 1,600 characters and files of up to 500 KB in size, approximately equivalent to a 30-second video or audio file.
- Because of MMS’s higher data transmission, MMS messaging is generally more expensive than SMS. The more significant expense may be worth it if conversion rates are as high as 30%.
- MMS marketing campaigns are enhanced by the use of visual design, which boosts brand recognition and awareness.
- MMS is accessible to everyone and works on every smartphone. Today, MMS is one of the most widely used messaging systems. They are accessible on nearly 98% of mobile phones, and your recipients do not need to install any additional programs.
- You can send and receive MMS messages on local phone numbers, toll-free numbers, or shortcodes. To broadcast an MMS message, you won’t need to buy additional phone lines.
Is MMS Marketing Effective?
MMS Marketing is viewed to be effective by organizations that have been implementing them for years. While many businesses consider it a new concept, the statistics on its benefits show convincing reports.
Many businesses have seen a boost in sales, awareness, and interaction due to MMS marketing. Whether you’re a retail shop trying to promote a sale or a political organization attempting to gain supporters, MMS marketing may be crucial in helping your company achieve its objectives.
From various sources, it is observed that the average conversion rate for MMS marketing is at 29%. It is highly attributed to mobile text marketing and it is much higher than other digital marketing strategies as shown below:
- Email Marketing – 3.26%
- Facebook Ads – 9.21%
- Google Ads – 3.17%
At this rate, MMS marketing and mobile marketing conversion rate is almost 200% higher than the rest of the marketing channels.
For Whom is MMS Marketing Suitable?
MMS marketing is suitable for all types of companies.
MMS is a powerful, creative way to grab your audience’s attention when you want to break through the clutter and innovatively catch their attention. MMS may be used for a wide range of creative content, including How-tos, promotional trailers, and other advertisements, scannable coupons, discounts, and sales.
Which Industries do Use MMS Marketing?
Many industries are implementing MMS messaging to appeal to their target audience, including the following:
- Retail – the retail industry is the top user of MMS marketing. Customers who have been members of a loyalty program for some time may receive numerous text messages from their favorite stores. However, the majority of these texts are usually about discounts, unique opportunities, and special events.
- Food and Restaurants – restaurants have been using MMS marketing to attract new customers. Specialty restaurants or unique eateries can send out a promotional MMS message offering a unique menu item, including a coupon for the customer to print and bring with them when they arrive at the restaurant.
- Hotels – MMS is also a popular tool used by hotels to inform customers of special activities and events such as a happy hour or live music. They can even send out promotional MMS messages, including special discounts and coupons for the hotel’s amenities during their stay.
- Political Campaigns – The political industry has implemented many creative ways to use MMS marketing, including sending voters campaign information about their representatives. Instead of regular mail, they can send out personalized MMS messages to voters containing voting information, polling locations, and endorsements from the presidential candidate’s supporters.
- Travel and Tourism – The travel and tourism industry can use MMS marketing to inform customers of notable events in a particular city, such as festivals, concerts, fireworks shows, and more.
- Health Care – many hospitals and medical practices have found ways to use MMS messaging to communicate with patients regarding treatment options or appointment reminders.
- Banking – MMS marketing is also popular among financial institutions such as banks and credit unions. They can use MMS messaging to inform customers of special deals or promotions that have been made available through the bank, rather than sending out a simple promotional text message.
- Logistics – MMS messaging is also a valuable tool for logistics companies to use to inform customers of an upcoming shipment, delivery times, and tracking information.
- Education – colleges and universities can send out an MMS message to all parents to inform them of the tuition costs. They can also use promotional MMS messages to advertise spring break activities or dining options on campus.
What are the Best MMS Marketing Platforms?
Many providers offer online MMS marketing for businesses that need to promote their products and services. Some of the leading providers include:
SEND – The first mobile messaging company, SEND was first launched back in 1999. They have established a reputation as one of the best sources for premium messaging campaigns. Using their advanced targeting methods, companies can send out personalized MMS messages to their target customers. The platform offers multiple advertising formats and one-way messaging as well as two-way communication.
YOOGA – YOOGA is a leading mobile marketing management solution that provides businesses with the necessary tools for tapping into and engaging the right audience at the right time and place. They offer a full suite of next-generation mobile marketing solutions that can be tailored to each company’s target market.
SENDBOX – the Sendbox platform provides businesses with everything they need to run an effective MMS campaign, including eCommerce integration, text message archiving, tracking and reporting tools, and many more features.
TEXTMAGIC – They provide MMS services for businesses, including bulk messaging, mobile coupon management, and pop-up menu creation. Customers can track the number of people who open their messages as well as a number of replies. They also offer a free 30-day trial to test out the service before making any long-term commitments.
SLICKText – This is the leading text messaging provider for businesses that want to engage their customers. It can send out MMS messages, live broadcast alerts, coupons, vouchers, polls, and surveys. The platform provides businesses with detailed analytics so they can track which marketing methods are most successful.
PING360 – They provide premium SMS and MMS services for personal and small business use. They let businesses measure the ROI of their campaigns to see which marketing methods are most effective.
JOOKSMS – JOOKSMS is an end-to-end messaging tool that offers businesses the ability to send out branded messages through their unique shortcode (5 or 9 digit number). They can also create MMS coupons and surveys and allow users to reply directly to the sender.
Is MMS Marketing Legal?
Yes, the Federal Communication Commission (FCC) regulates the use of text messaging by businesses, and certain restrictions apply. That said, it’s perfectly legal to send messages to consumers via SMS – as long as your firm adheres to the FCC’s standards.
The Federal Communications Commission’s two primary rules, the Telephone Consumer Protection Act (TCPA) and the CAN-SPAM Act are intended to safeguard consumers from unwanted communications if they choose to opt-out or block a phone number. The fine is $500 to $1,500 per violation. Some states have additional regulations.
How to do MMS Marketing?
The process of conducting MMS marketing is more complicated than traditional SMS. Here’s a step-by-step guide on how to start implementing an MMS marketing campaign for your business.
Create an Account with a Provider – You can’t send out MMS messages to your customers without first signing up for an account with an MMS provider. The signup process varies depending on which provider you choose, but most companies require that you enter your name, email address, billing information, and phone number. Once the form is completed, you’ll receive a confirmation email with login information.
Customize Your Profile – All MMS service providers allow you to create a customized profile for your business. It is where you’ll enter the name of your company and upload a logo image. You can also add contact information and user instructions, which will appear on all messages sent out via the platform.
Choose a Template – Businesses can choose from several templates to use for their MMS marketing messages. The template will include the text, button, and image in all messages sent out through the MMS platform.
Create Your First Message – Next, you’ll need to create your first message. This is done by adding a company name, logo, contact information, and a customized message. To send the MMS, you’ll need to add a media component. It can be an image or video that will appear in all of your messages, along with the button that customers will use to reply.
Initiate Your First Campaign – You’ll need to send your first message to launch your first campaign. You can do this by adding an email list of customers or placing a phone number in the “To” field. Then you send the MMS like you would any other text message.
Retrieve Analytics – Once your MMS campaigns have been sent out, you can track analytics on the provider’s website. It will show what percentage of recipients opened the MMS and how many replied by phone or email.
Campaign Management – Along with tracking statistics, MMS providers will also offer several tools to manage and monitor your campaigns. It may include adding and removing contacts, scheduling messages in advance, and downloading reports.
Businesses should also consider adding MMS marketing strategies to their existing campaigns. For instance, MMS may complement your email marketing by letting you add a personalized message to your notifications.
How Much Does Bulk SMS Cost?
MMS marketing services generally range in price from about $20 to $40 per month. More expensive plans start at around $100 and go up to more than $4,000 per month for sophisticated services. The cost of your plan will also be determined by the number of messages and keywords you need each month.
Despite the expense, MMS communications are a successful marketing technique. Most people are visual learners, which makes them more likely to embrace information sent through MMS. A visible message is engaging because of the many forms of media you can use, and receivers will appreciate having a notification or special discount.
“Why is MMS so Expensive?”
Sending MMS messages is more expensive than SMS because it uses more data. Businesses can send photos, video clips, GIFs, and longer news through MMS. You can send a maximum of 1,600 characters or 500KB through cell phone networks. Thus, because of its size, MMS messaging uses more data and is more expensive.
Still, MMS marketing is not necessarily more expensive than other forms of mobile advertising. If you sent 10,000 text messages to your email list, that could cost roughly $1,000. If you were to send the same number of messages through an MMS platform, it would likely be less than $500.
Compared to other forms of mobile advertising, MMS marketing is still considered affordable for most businesses. It’s also a more effective way for companies to communicate with clients, which can positively impact revenue.
MMS marketing is an effective way for companies to reach customers on their mobile devices. While it may be expensive, MMS marketing provides more flexibility than other types of mobile advertising and has a better overall return on investment (ROI).
What are the Examples of MMS Marketing?
With MMS Marketing, businesses are given more freedom to apply their creativity in their marketing campaigns. You can send longer messages and include media such as videos and photos. Your campaign has become more complex yet interesting for loyal customers and potential clients.
Some examples of MMS Marketing are:
Product Launch – Include an image of new goods, followed by a concise text message that summarizes some of the key features. To offer your customers more information about your items, include a link to your website in the MMS message.
An example of this is when Nike launched its Fuelband SE. It used MMS to let its fans know about the release and included a link for them to watch the official video.
Event Invitations – If you’re holding an in-person event, include a photo of the invitation with pertinent information. Request responses by asking people to respond yes or no, allowing you to keep track.
Taco Bell is one of the first companies that explore MMS marketing for their events. It assigns unique MMS codes for its events and allows attendees to get exclusive info such as behind the scenes of its products.
Promotions – If you’re running a promotion, include an image of the coupon or voucher with the details included in your MMS message. You can also send a link that leads to more information for those who are interested.
Some examples of this are the SMS promotions from Amazon.com, Groupon, and other companies that offer discounts to their customers.
Event Reminders – If you’re running a digital marketing campaign, MMS can send event reminders. In addition to the date and time of your event, you could also include an image as a reminder.
Companies like The Rock Clock use this MMS marketing technique by sending out reminders of their events in advance.
Create a Ticketing System – If you’re holding an event, such as a concert or sporting match, buyers could subscribe through an MMS message and receive notifications as soon as they go on sale. You can also use MMS to send reminders about the status of their purchase.
An example of this is when Madonna’s management team used MMS to send notifications about her Sticky & Sweet Tour tickets.
What are the Tools for MMS Marketing?
Having the right MMS marketing tools can make a world of difference for startup companies and those that intend to expand. The right tools can provide what your business needs in terms of marketing resources and enable you to grow in the coming years.
It is especially true when it comes to investing in MMS messages, which can be costly. Taking the time to assess each firm and select the best partner for your needs is a crucial step in any successful text marketing strategy, particularly if you want to invest in MMS messaging.
There are a variety of factors to consider while investing in a new tool, such as:
- How will your subscriber list evolve in the next year?
- What kinds of messages do you want to send?
- How many letters do you expect to send each month?
- What extra capabilities do you require beyond basic scheduling and transmission?
After you’ve mastered the basics of what you want to achieve with your text marketing strategy — not just that, but also when it’s time to locate the best tool for you.
There are different tools that you can use to help you achieve your marketing goals with MMS.
1. Image Sharing Apps – various image-sharing apps like Pinterest, Snapchat, Instagram, and Facebook allow users to share things they love most through SMS or WAP Push.
2. Messaging Apps – with messaging apps, companies can also create their messenger and include a contact number for customers to SMS or MMS messages directly to them.
3. Mobile Dating Apps – you can use mobile dating apps like Tinder to meet new people in their area using your smartphone while promoting your business simultaneously.
4. Mobile Games – various mobile games offer in-app purchase features to advertise your business as a marketer. Players receive free content in this type of marketing as long as they engage with an ad unit. It is called Value Exchange Marketing or VMAP.
5. Mobile Video Apps – companies with products or services that can be easily demonstrated in a video format, can use mobile video apps like YouTube, Facebook, and Instagram to show their products in action.
6. Mobile Website – companies with websites can also include an MMS option for customers to purchase products directly using their smartphone.
What are Other Types of Marketing Similar to MMS Marketing?
MMS marketing comes in all shapes and sizes. You can send a text message informing customers of an upcoming promotion or a new menu in your restaurant. There are other marketing platforms aside from MMS that offer the same advantages and features. Some of these options include:
- SMS Marketing – You can open up an SMS marketing account to use for your business, just like how you’d have a Google or Facebook account. You’ll have the tools right at your fingertips.
- Email Marketing – If you’ve already established a list of subscribers who are likely to be interested in receiving information from you, you could set up an email campaign with popular email marketing tools like MailChimp and Aweber.
- Social Media Marketing – Create a page on social media, such as Facebook and Twitter, to promote your business. Most businesses today engage their customers through these platforms by encouraging followers to subscribe, allowing them to communicate with each other, or sharing updates of the latest deals or events.
- Groupon – If you’re running a group buying website or platform, Groupon and similar companies could allow your business to send promotional MMS messages directly to customers.
- Ticketmaster SMS Promotions – Ticketmaster is known for their SMS promotions. These campaigns enable you to receive notifications about new products, offers, and events in real-time.
- Customized Site Alerts – For site-specific businesses like restaurants or bars, they can set up a hotline that provides automatic text alerts to customers via MMS when they visit specific sites.
- Apple iMessage Promotions – Apple users can also take advantage of MMS marketing to promote their business. This platform allows you to send a text message directly from a Mac or iOS device.
Who Invented MMS Marketing?
Sony Ericsson first launched an MMS-capable mobile phone in 2002 in conjunction with the first GSM network. This is a history of how MMS marketing got started. Initially, users refer to MMS as PTX or a picture text. MMS extends the core use of SMS to allow messages longer than the usual 160 characters and include various media types. As more people access smartphones, companies started exploring the possibility of MMS marketing.
The first company that used MMS marketing was Shazam. It introduced the capability to send songs and share with friends via MMS in 2008. Since then, companies like Microsoft and Skype have adapted the MMS technology on their platforms. Google also broadened its capabilities by getting into social media platforms such as YouTube and Google+.
Clear Channel (CC Media) was one of the early adopters of MMS marketing. It allows advertisers to purchase ads that include delivery over text messages, MMS, and mobile websites through its platform. Nowadays, almost all telecommunications companies can send MMS messages for marketing purposes either as an open or closed service.
MMS Marketing is also known as Mobile Marketing Services (MMS) or Multimedia Messaging Service (MMS). It allows marketers to send multimedia content, such as text, image, audio, and video files, through a mobile device. It is often transmitted through short messaging service (SMS) or WAP Push services.
What are the Best MMS Marketing Books?
If you want to learn more about MMS marketing for your business, you can read some of these books for your reference.
1. Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business With Smartphone Apps, Text Messaging and Social Media by Anik Singal
2. Mobile Marketing: Finding Your Customers No Matter Where They Are by Abbey Covert and Grant Armstrong
3. The Mobile Marketing Handbook by John L. Lastovicka
4. The Mobile Mind Shift: Five Game-Changing Strategies to Grow Your Business Faster in a World Gone Mobile by Chris Malone and Eric Franchomme
5. Maximum Message: What You Need To Know About MMS Marketing, SMS Marketing, And App Promotion To Increase Your Success by Amber Warren
6. Mobile Strategies That Work: How to Capture Customers Now Using Mobile Marketing, Social Media, Apps, and Text Messaging by Chris Fox
7. MMS Marketing Simplified for Smartphones by Saul J. Jacobs
8. The Complete Guide To Mobile Marketing Success For Business Owners
9. Escape Velocity Mobile Edition: A new era guide on using mobile marketing to reach out to your customers no matter where they are
10. Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows
What are the MMS Marketing Ebooks?
Apart from marketing books, MMS marketing has also been a hot topic on e-books. Here are some of the best e-book reads:
1. MMS Marketing Simplified for Smartphones
2. The Power of the SMS Message in Your Pocket
3. Welcome to the Mobile Revolution
4. The Dirty Little Secrets of Mobile Marketing Revealed! – How to Successfully Market Your Business on a Shoestring Budget Using Cellular Communications, Mobile Apps & QR Codes
5. Bounce Your Customers In The Right Direction
6. 50 Ways To Promote Your Mobile Business With Multi-Media Messaging
7. Create a Smarter Marketing Plan for 2016: The Essential Guide to Maximizing Sales, Engagement and ROI with MMS in a Post PC World
8. 5th Annual Mobile & Wireless Trends Report & Market Overview
9. MMS Marketing Simplified for Smartphones
10. How to Choose the Right Software to Maximize Your Investment in Mobile Marketing
What are the MMS Marketing Laws?
Here are the various laws and regulations that govern how MMS marketing is done:
1. Telephone Consumer Protection Act of 1991 (TCPA) – This regulation was passed to protect consumers from unwanted or unsolicited telemarketing calls. It applies the same principles to text messages and prerecorded voice messages for SMS or MMS marketing purposes.
2. First Amendment – this law protects free speech in the United States, covering MMS marketing of content if it is a form of a political advertisement, product endorsement, or both. It also covers the freedom of association and freedom of assembly.
3. Internet Law – This is a set of laws and regulations that applies to Internet and web-based technologies such as MMS marketing channels like SMS, WAP Push services, or email messaging. Then there’s social media marketing, where users can post anything on the Internet.
4. Digital Millennium Copyright Act (DMCA) – This law regulates how you can use copyrighted MMS content to promote your business. You should have a release from a copyright owner for any copyrighted material used in your marketing campaigns.
5. Contract Law – this set of laws and regulations help define what constitutes a contract under the law. In this area of legal practice, it is essential for MMS marketing to have a written agreement, either an online or offline one between two parties.
6. Unfair Competition Law – This set of laws and regulations defines unfair competition practices in a particular market or industry sector. Under this body of law, some MMS marketing communication might be considered breaching competitors’ communication rules.
7. Privacy Act – This regulation defines how personal information can be used for commercial purposes. This law may or may not apply to your MMS marketing campaign depending on how you plan to use personal data gathered from your customers, subscribers, or leads.
Other relevant MMS Laws in other countries include:
- Text Message Privacy Laws in the European Union particularly the General Data Protection Regulation
- Text Message Privacy Laws in the United Kingdom particularly the Privacy and Electronic Communications (PECR) and Data Act
- Text Message Privacy Laws in Canada particularly the Canada’s Anti-Spam Legislation (CASL)
What is the MMS Marketing Statistics for 2021?
The current statistics about MMS marketing are over 3.5 billion mobile phone users worldwide and 4.6 billion cell phone subscriptions around the world.
The US alone has an average of 1.29 mobile connections per capita, higher than any other country in the world as of 2016, according to statista.com.
For some of the most commonly used SMS and MMS marketing campaigns, the CTR rate is around 2.1%. It means that for every 100 messages sent, you can expect to have a click-through rate of about 21 users who clicked on a link to a website or downloaded an app, or requested more information from your mobile website or via QR code.
MMS and SMS marketing still tops as the most-read marketing message sent, with more or less 60% of customers reading it within 5 minutes after receiving it.
Statistics also showed that about 67 million Americans had redeemed coupons via mobile phones.
What is the Size of MMS Marketing?
Global SMS volume reached almost 120,000 billion in 2013, while global MMS volume reached over 60 million.
With the increased demand for data capacity to support more video and still images that MMS provides, it is expected that this type of marketing will continue to grow exponentially in the years ahead.
According to forecasts, smartphone usage will reach 77% of the global population by 2025.
In 2019, mobile phone subscriptions worldwide will hit an estimated 3 billion connections, according to Cisco. 4G is also the most popular mobile network technology in the world today.
By the end of 2025, there will be about 1.2 billion 5G connections worldwide. China, the United States, and Japan will have the most of them since they lead the world in 5G deployment. Most of them will come from China, the US, Japan, and most of Europe due to their prominent roles in global 5G efforts.
The global MMS marketing industry will grow from $4 billion in 2013 to over $20 billion by 2020. In comparison, the global SMS marketing industry was valued at about $143 billion as of 2012.
Companies are taking advantage of the growing mobile phone ownership to bring brand awareness closer to the customers. Mobile marketing is indeed the future of marketing.
What are the MMS Marketing Message Types?
MMS marketing is one of the fastest, easiest, and cost-effective marketing techniques businesses can employ for better customer engagement.
MMS is also one of the most effective methods for improving customer interaction rates. Businesses may use MMS to deliver timely communications to a large audience of people in their target demographic. Companies choose MMS messaging to create interest from their customers, given that these communications have an open rate of 98 percent.
MMS marketing may be used in a variety of ways by companies. From informing consumers about their available loyalty points to sharing shipping updates, there are several options. MMS marketing allows businesses to interact with their audience in a way that builds trust and understanding.
The two types of MMS messages companies send are referred to as promotional and commercial MMS. Every message type has a different goal, critical message, and sender information.
Promotional MMS Messages
Promotional MMS is a mobile message that a company sends to its customers for marketing or advertising purposes. Businesses utilize promotional MMS to promote their goods and services, appeal to customers’ attention, and get the people they want to engage with them more directly and efficiently.
The purpose of sending promotional MMS differs from one business to another. But simply, it can be used to attract and engage their customers. Before pursuing the promotional MMS messaging type, consider the kind of reactions you want to get from your customers.
Define your goals through your campaigns, and be sure to include the type of actions you want your customers to make. Once you have set the answers to these questions, you can create a compelling promotional MMS message.
For instance, if you want to increase website traffic or improve customer retention, use promotional messages. It is a fantastic opportunity for your business since promotional SMS messages with coupons are redeemed ten times more than other types of coupons.
In terms of compliance with laws, MMS marketing has permissions from the TCPA (Telephone Consumer Protection Act of 1991), which controls the kind of information businesses can send to consumers. According to US compliance rules, promotional MMS marketing messages can’t be sent to anyone in your client list who has their do-not-disturb status set (DND).
Thus, messages about new products, sales, discount codes, or any promotional marketing messages cannot be sent to people on DND status. Some businesses are fined $500 per message sent that goes against the rules provided by the TCPA.
Transactional MMS Messages
Transactional MMS is another type of mobile message that companies use to send transactional information.
Firms may contact customers who have opted in to receive marketing information via this form of MMS. Non-marketing-related information such as order progress, delivery timelines, and more can be obtained through this method of MMS. When a consumer receives a text message informing them of the status of updates to their purchase from somewhere they’ve previously done business, it’s an example of a transactional SMS message.
The majority of consumers (65%) want immediate help, even if it means taking their business elsewhere. More than one-third of customers (37 percent) prefer to get support by text message (SMS). Transactional MMS messages are ideal for building brand credibility, fostering positive relationships, and educating your customers about your business.
Many companies utilize both types of MMS messaging, especially eCommerce firms. Ecommerce businesses frequently send special offers to targeted consumers about a new product launch, a coupon code, or news about a sale. If you’ve given your phone number to a company, you’re likely to receive these kinds of promotional messages.
However, many eCommerce companies also utilize transactional MMS to notify customers about shipping status. Your company isn’t limited to one method; both may help you achieve success in various ways as long as you deliver value.
For compliance with laws, the rules are slightly more lenient for transactional MMS messages because they are informational and are necessary for the customers to be received.
Transactional SMS may be sent to any customers at any time of day, but they must clarify that these communications are not marketed. If a transactional MMS contains a promotional element, it can lose its transactional status and put your company in violation of regulations. It is why it’s essential to state the objective of your MMS so you can place it in the correct promotional vs. transactional category and adhere to appropriate TCPA rules.
How to Sell MMS Marketing?
If you aim to increase your sales and enhance your marketing toolkit, MMS marketing is one of the best options. These messages are engaging, personal and are proven effective in addition to any digital marketing campaign.
MMS marketing is an extension of SMS marketing that adds more text characters, static or dynamic pictures, and other rich media components. You can make the most of MMS when sending promotional messages, significant updates, or automated communications to customers ready to buy. In these situations, strong images help you get your target customer’s attention.
Here are some tips to help you increase sales when using MMS marketing messages:
1. Use vivid, high-quality images to make your MMS marketing messages stand out from the rest of the promotional text messages in a consumer’s inbox
2. Include a call-to-action that compels customers to click on your MMS and visit your website or directly download your app
3. Drive sales using a personalized SMS campaign that targets specific customers with relevant offers that mesh with their interests, demographics, or past purchases
4. Remember that adding a personal touch to your marketing with images and SMS campaign timing also helps build trust between your brand and consumers.
5. Put an end-to-end workflow in place from lead generation through customer purchase to create a seamless promotional MMS message plan.
How to Create an MMS Marketing Strategy?
Mobile marketing is flourishing. As the number of individuals depending more on their phones rises, the more critical you reach them on the devices they use most. Mobile marketing’s ability to improve interaction and revenue is partly because it is delivered right to your customer’s most intimate device and opens up new possibilities for marketers.
It’s possible to utilize it to re-activate email subscribers who have drifted away from messages, or you might offer your most loyal clients unique discounts.
Here are some things to remember in creating an effective MMS Marketing Strategy:
Enhance Your Mobile Marketing Campaigns with MMS Marketing
Make sure your loyal consumers are rewarded for their loyalty. Give them a reason to stay on the list by offering exceptional service to them. It’s ideal for sending timely, relevant SMS or MMS messages to prompt customers to act right away. To track activity and offer clients quick access, pair photos with a piece of actionable news with aSend a sneak peek of new arrivals.
Some ideas include invitations to in-store events, early access to sales, anniversary or birthday messages with discount codes.
MMS messages come in a variety of forms. Keep an eye on what your consumers want; are they interested in coupons, loyalty programs, or sales information?
Use the Right Content
Adding a subject line above the photo is possible with MMS. The 1,000-character limit applies to this text. We propose that you keep the subject line below 40 characters in length. It’s worth considering how recipients will react to the content, even if you only have 1,000 characters. Test different message lengths to determine what works best for your target audience.
Make sure you include enough information to pique a reader’s interest, but not so much text that it overwhelms your readers and drives them away instead of clicking. Also, keep your CTA at the top of the material – don’t bury it at the bottom.
SMS and MMS communications have a greater response rate than email. The correct material may persuade your consumers to respond to your marketing communications, resulting in repeat customers. Image courtesy of Business 2 Community.
Enhance Images in Your MMS Messages
Images are handled differently by every mobile messaging service. It’s worth noting that iPhone 5s and six models open static pictures in preview mode, including a top and bottom navigation bar that obscures part of the picture. As a result, don’t put anything in your image’s upper 129 pixels or lower 89 pixels. Here are some more helpful practices to ensure you have great MMS messages:
- Transparencies should be avoided because they may display as black on some devices.
- .JPG is the best format for images, and they should not be larger than 500K.
- The picture should be 640 x 1,138 with a 9:16 aspect ratio.
- .Gif files with a frame speed of no more than half a second and file sizes of less than 600 kb should be used.
- The recommended size for animated images is from 480×480 to 640×640.
Short Code Provisioning
You should never forget this part of your MMS Marketing strategy. You need to secure approvals from wireless carriers to use their SMS shortcodes. Many consumers will not respond to your campaign without knowing that it’s a legitimate marketing offer, and carriers want to prevent them from receiving spam messages.
Keep in mind that shortcode numbers are site-specific. It should only be used for the company listed on the number, so organizations with multiple brands need to make sure they are all listed.
List the actual shortcode number in your marketing communications, not a cryptic version of it. Don’t use VOIP numbers for text campaigns because these are difficult to track and maybe shut down without warning.
Make Use of MMS Marketing Providers
You don’t have time to become an expert on mobile messaging. An MMS Marketing provider is a quick and affordable solution that will ensure you have a secure, high-quality service for your campaigns.
Choose an experienced company with advanced software tools to handle message delivery, tracking, analysis, and reporting functions.
An offer of free trials makes it easy for clients to try out the services so they can make a full assessment.
Don’t forget to consider whether or not you’ll need access to easy-to-use templates and branded images for your MMS marketing messages. While it’s entirely possible to create one from scratch, the easier route is just as effective.
Be Aware of Your Mobile Market
There are about 150 million smartphone users in the US, and this number is overgrowing as more devices become affordable to a broader range of consumers. On average, smartphone users check their screens 41 times per day, so your MMS marketing campaign should be a convenient addition to their routine activity.
It’s essential to keep an eye on the market and gather data on consumer behavior, so you can be sure your MMS campaigns resonate with a broad range of mobile users in a variety of locations.
What is MMS Marketing APK?
MMS marketing android application is now becoming popular. MMS Marketing APK is the perfect solution for small business owners as well as large companies. MMS marketing APK helps to promote and market products and services so that businesses can stay in touch with customers while complying with laws that govern mobile marketing.
These apps may work alone or be used in conjunction with SMS marketing.
MMS marketing APK allows you to send customers text, URL links, voice clips, images, and videos.
Designed to scale with your business, client size, and sales team. This simple app will help you recruit more staff members, sell more items, and make more money by automating your business using strategically targeted advertising and marketing campaigns.
What are the Useful MMS Marketing Tips?
MMS messaging can be a helpful tool, but everyone requires some help when they begin. We’ll look at a few pointers in this section to help you enhance your mobile marketing with MMS messaging.
MMS messaging can help you take your mobile marketing to the next level by allowing you to do everything from developing text campaigns to generating shareable content. Here are some tips to help you out.
Improve Mobile Marketing Campaign with MMS
You might use the same old SMS messaging for your mobile marketing efforts — or you may utilize MMS messages to vary things up. If you’re searching for a way to increase engagement and ROI, this is the ideal solution.
Adding media to your messages increases the likelihood of catching your consumer’s attention. Using this feature, you may build out more advanced campaigns that speak to your consumers both in text and pictures.
There are a lot of methods to entice them in with more imagery, GIFs, or videos. They claim that a picture is worth a thousand words — so why not use images to increase the impact of your message?
MMS messages are a fantastic way to promote a variety of mobile marketing initiatives. Examples of campaigns that you can enhance with MMS are loyalty programs, welcome campaigns, and flash sales.
Using MMS marketing software allows you to create the ideal environment to update your message campaigns. With the appropriate platform, you may develop communications that appeal to all of your target audiences while also stimulating a two-way discussion.
Leverage Cross-Channel Marketing By Integrating MMS Messaging
For businesses using cross-channel marketing, MMS and SMS marketing are a must-have. With MMS messaging, you can bring all your digital and in-store marketing plans into one cohesive strategy.
By integrating cross-channel marketing, you can drive value and generate more conversions.
If you build campaigns such as product flyers or loyalty programs that integrate with your SMS and email messaging, you’re able to generate better results than if you only run the program in one channel.
With this ability, you can send an offer via MMS, text message, email, or any other channel that your audience is most likely to accept.
Build Better Mobile Marketing Campaigns with Multimedia Messaging
MMS messaging can do more than just send an image — you can also share content like video and audio clips. If you’re looking to create a more dynamic customer experience, this is a great way to accomplish that.
Enhance the multimedia messages with exciting visuals, clips of your staff members, or your organization’s fun culture.
You may share any type of content you think will appeal to your customer base, and you’ll have more opportunities to engage with them using different media types such as images and animations.
Increase Reach with Ease Through Shareable MMS Messages
Anyone can benefit from promotional and loyal customer campaigns that utilize MMS messaging. But, this is especially beneficial for businesses with many partners or consumers who make transactions with multiple platforms.
When you use MMS marketing software to integrate your HTML5 program across different channels such as SMS and email, you make it much simpler for your customers to engage with your brand.
MMS, when set up correctly across multiple channels, can help you reach a lot of people. It increases the possibility that your campaign will go viral and exponentially boost the growth of your business. Mobile marketing is one of the most effective ways to get in front of your niche audiences while maintaining low costs, which is why MMS is such a huge benefit.
What is the Definition of MMS Marketing Provider?
An MMS marketing provider is an organization that develops mobile marketing strategies and deploys them to meet its goals. The task of the MMS marketing provider is to help align your business with mobile trends so that you can offer new customer experiences.
MMS marketing providers can help both startups and big businesses plan and strategize MMS marketing into their mobile marketing plans.
Some examples of MMS Marketing providers include the following:
- Simple Texting
- Slick Text
- Text Marks
- EZ Texting
What are the Responsibilities of MMS Marketing Companies?
When you hire an MMS marketing provider, they’ll work with your business to build a mobile responsive website using HTML5 coding. The site must be coded in this way so that it can display on both smartphones and tablets.
For companies with an eCommerce platform, one of the MMS marketing providers’ other tasks is adding a buy button.
In addition, they may use other features such as customer chatbots to communicate with customers through the mobile site and other online elements. They can also manage your data collection and verification process while providing you with training materials so that you’re ready to take over after the project is complete.
Ideally, an MMS marketing company is responsible for helping you integrate multimedia messaging into your global marketing strategy.
The responsibilities of an MMS marketing company include:
– Analyzing business needs and adapting apps to those needs
– Developing a mobile marketing strategy that fits your preset budget and fulfills your long-term goals
– Implementing the strategy and refining it over time to optimize ROI
– Providing training and customer service after the project is complete.
What is MMS Marketer?
A mobile marketer uses various mediums for marketing campaigns and messages, and they’re able to communicate on behalf of brands.
In many cases, mobile marketers are social media specialists who need additional skills to use different types of mobile marketing.
What are the Success Stories for MMS Marketing?
Mobile marketing has proven itself to be a successful form of promotion and brand awareness. Many companies that use MMS for customer loyalty and transactional campaigns have reported success in multiple business areas.
Some famous cases for MMS Marketing success include:
Seattle Sun Tan – With the help of MMS marketing, this company was able to increase revenue by 28% and get a 7% increase in-store traffic. Some of the most effective uses of MMS marketing are offers, discounts, coupons, and other gift campaigns that result in high redemptions. Even your time-sensitive communications will reach your clients and be read as soon as they receive them, thanks to the direct and immediate channel.
AMC Theatres – This firm used MMS Marketing to launch its reward program and attract new audiences. They were able to cut down on customer acquisition costs and gave them an ROI of $34.80. The company said that MMS messages were the most effective messaging for its business because they were short, personalized to each subgroup, and fun.
Amazon – Amazon saw an increase in click-thru rates by 438%, while also seeing a 50% increase in revenue per email. That means that they received more orders from users who could learn more about the products they were interested in. By 2014, Amazon was sending out over 5 billion messages annually.
Macy’s – Macy’s used MMS marketing to drive sales and reward loyalty. They were also able to increase online traffic by 27%. To be successful at MMS marketing, you should use images that are professional, high-quality, and relevant to whatever you’re promoting. By using rich media, you will increase the value of your messaging and transform it into something more than just text.
Nordstrom – Nordstrom only sent six emails per month to implement MMS marketing for their email campaigns. Today, they send an average of 26 emails per month and have seen triple-digit growth in revenue.
What is the Difference between Bulk MMS Marketing?
There is a considerable difference between Bulk SMS and Bulk MMS messages when used in marketing.
To begin with, bulk SMS marketing is a type of mass communication that allows business owners to communicate with their contact list through mobile technology. Users must pre-write text messages containing marketing material (often a special deal or timely offer) and send them to a numbers database to implement bulk SMS marketing.
Bulk SMS is an excellent method for companies to connect with their customers. From a financial standpoint, bulk text messaging is one of the most cost-effective methods to communicate with hundreds, thousands, or millions of clients, no matter where they are in the world. When considering the high cost of developing and distributing other digital and print marketing material, SMS marketing can cut organizations’ marketing expenses in half.
Meanwhile, bulk MMS marketing is a method of engaging with many clients via multimedia messages. Using the bulk MMS marketing solution, you may include images or GIFs in the same way you would send mass texts.
Your company may use our MMS platform to reach out to thousands of potential consumers all over the world with eye-catching marketing, discounts, or news. Send bulk MMS advertising and have your message delivered straight to their phones. Make your pitch the way you want to communicate with your clients for them to receive it.
Both MMS and SMS marketing messages must comply with the general CAN-SPAM guidelines. Every promotional message must contain explicit content about who is sending the message, how to opt out of receiving future messages, and a valid physical mailing address if requested.
The most significant difference between SMS and MMS marketing is that MMS is multimedia, meaning you can send a text message with images or video attached. On the other hand, SMS only allows for sending plain text.
MMS marketing was developed to help businesses communicate more effectively with their existing customers and attract new ones by personalizing their marketing efforts. It’s an effective way to establish relationships through mobile technology, engage with customers, and generate sales.
How to Perform MMS Marketing for E-commerce?
Ecommerce marketers utilize SMS and MMS marketing because it is successful, consumers and clients say they prefer text (when relevant, of course), and there is still room in the market for more companies to utilize this channel.
In other words, a channel like email marketing or Facebook advertising has less activity and lower saturation compared to using MMS marketing. Even though 60% of SMS users receive spam messages once a week and 28% receive one every day – there is a method to develop a devoted consumer base using MMS (and not be labeled spam at all).
Studies have proven its outstanding performance over the recent years.
Consumers have smartphones readily available, and 98% of messages are read at the end of the day. Also, according to the Zipwhip State of Texting Report, 74% of consumers have read all their text messages!
More brands are embracing this form of marketing because more consumers prefer it. The industry that uses mobile marketing the most is real estate at 73%, next is agriculture at 65%, leisure, and entertainment at 63%.
Although email and cell phone communications are the most popular contact methods for consumers, text messaging is preferred by 65%. On the other hand, only 22 percent of consumers will read a text from a company they’re unfamiliar with and haven’t provided their mobile number.
Also, about 32 percent of consumers responded to retailers’ promotional texts, while 48% of US consumers prefer SMS communication over emails and direct mails.
MMS engagement is ridiculously high at six to eight times higher than engagement from email marketing campaigns.
If you are set on sending your first eCommerce MMS marketing message, be sure to consider these factors:
- Have a defined business goal and start by determining what you intend to accomplish – whether it’s increasing foot traffic, generating a response from your newest offer, or building a habit of in-store visits with a loyalty program.
- Start by checking for compatibility – MMS is one type of messaging that requires picture messaging capability to work. Turning on this feature varies by carrier and device; check your phone manual for instructions.
- Do not forget to include a clear call-to-action (CTA) – When developing an MMS marketing message, make sure you give your audience a clear idea of how they should act after receiving it.
- Be concise and brief – The length of your MMS marketing message should be limited to ensure your audience’s attention. MMS messages are limited to 300 characters, including spaces.
How Does MMS Marketing Affect Conversion Rates?
According to numerous sources, the average MMS marketing conversion rate is 29%. In terms of the overall increase in conversion rates credited to text message marketing, it’s as high as 156 percent. The MMS conversion rate is far superior to other digital marketing channels, such as:
- SEO – 125%
- Email Marketing – 115%
- PPC Advertising – 94%
It’s not surprising that digital marketers are using SMS and MMS marketing to achieve their goals.
Another study by TextCaster revealed that 86 percent of consumers want brands to send them messages, while over half (57%) take action based on the campaigns they receive. Companies that integrate SMS and MMS marketing into their overall goals are finding success.
For example, PepsiCo saw a 6 percent increase in sales by creating an MMS coupon system for Frito-Lay snacks; the company raised its revenue by $23 million in 2011 (TextCaster).
A client found that the campaign with an image had a CTR that was 52% greater than the campaign without one. As a result, MMS has a significant impact on conversion rate.
It’s a fantastic moment to experiment with MMS marketing if you’re having trouble getting email and digital advertising channels to convert. There are several methods for making use of MMS conversion rates.
How Does MMS Marketing Support Other Marketing Channels?
Overall, the increase in sales and conversions driven by SMS and MMS marketing campaigns depend on a combination of factors:
When you use MMS marketing to send details about your latest products or eCommerce deals, customers may be persuaded to make purchases. However, customers should receive the messages conveniently and not be bombarded with too many marketing messages.
MMS marketing is an excellent support to a business’s overall marketing campaign. It supplements email marketing, SEO, and website campaigns. Some examples of how MMS works well along with other digital marketing strategies are:
- Email Marketing – MMS is the best way to prime your audience for an upcoming email campaign. It’s great to send them when they’re in transit, on the go, and when they’re bored (and ready for some entertainment).
- Web Marketing – Enhance your website with MMS-friendly content, such as video or images that help visitors understand the benefits of your product or service.
- SEO – SMS marketing helps you significantly gain exposure on search engines since mobile search queries are growing by the day. One study found that over 40 percent of searches are taking place on mobile devices. If mobile traffic is an important goal for your brand, then MMS is one way to help with your SEO campaign.
Connecting your MMS marketing to your overall marketing strategy can eventually boost your ROI. You need to spend time designing, optimizing, and deploying a campaign to ensure that it will create your desired impact. To avoid wasting money on useless expenses, such as cell phone bills, carefully plan when and how you send messages before you start using your messaging service. By anticipating when and how often to communicate, you may save money by not using your SMS or MMS message when it’s unnecessary.
What is the Difference Between SMS and MMS Marketing?
The most significant distinction between SMS (Short Message Service) and MMS (Multimedia Message Service) is that SMS can only send text. MMS can also transmit images, video, and audio in addition to text. However, there are specific technological restrictions associated with MMS’s extra functions.
Sending large files, such as videos or music, may require more network infrastructure than sending text alone. It’s the extra infrastructure that causes cost and shipping restrictions between SMS and MMS.
However, the fact that one end of the message uses a different delivery infrastructure is mostly imperceptible to both cell phone owners on either end of the communication. There are inherent practical distinctions that are more apparent to the end-user. For instance, it’s possible to send an SMS between different phone carriers, but not all phone carriers support receiving MMS.
Only specific phones can receive MMS messages. People who use their cell phones for texting media (images, video, music) must ensure that their devices are compatible with the service before signing up.
Does Every Phone Receive MMS?
No, not all phones can receive MMS messages. Older phone models that are not under the GSM network are limited to SMS messaging.
According to the latest statistics, at least 75 percent of all cell phones (191.5 million) in the United States are enabled with picture-and video-messaging capability (Kantar Media). On top of that, there are 6 billion global mobile subscribers.
Of course, smartphones make up a majority of cellular devices in the US, with smartphones accounting for 57 percent (114.7 million) of all mobile subscribers in the United States, per eMarketer.
Even if your customers don’t have smartphones, you can still communicate via MMS marketing messages.
More than 100 wireless carriers worldwide support MMS, including Sprint, Verizon Wireless, AT&T, and Vodafone. All you have to do is check your device’s manual or contact the carrier directly to determine whether MMS is enabled on your wireless service plan.
Does MMS Marketing Use Templates?
Yes. These are designed to be generic so that you may customize, personalize, or brand them to suit your eCommerce company’s personality, tone, audience, and other aspects.
The first step is for marketers to determine what they should use MMS marketing for. What are your options?
A post-purchase program is the best approach to nurture your customers, thank them for their business, and incentivize future purchases.
- Event Announcement – Hi Brian! As a loyal customer, we are inviting you to our event that we will be holding on the 4th of July! Click on the link to reserve your slot!
- Birthday Program – Hi Sean! We extend a sincere birthday wish to you from all of us at ACME Inc. Here’s a special offer for your next purchase. What better way to celebrate your special day?
- Reminder Program – Hi Jill! It’s the best time to purchase your dream vacation with us! Just go to our website and click on the book now. We know you deserve it, so we include a special discount coupon for your next booking! Terms and conditions apply.
- Promotion Program – Hi Jeff! Happy Tuesday, everyone! Have you seen our super sale? It ends today. Hurry up before it’s too late!
- Valentine’s Day Card – Hi Robert! We wish you a happy and romantic Valentine’s Day. We hope that your day is filled with love and happiness. Check out our unique bouquets on offer! If one thing doesn’t work out this year, we know you’ll be just fine because we will always be there for you to rely on.
- Thank You Program – Hi Tom! We thank you for your purchase! We hope you enjoyed our premium products. Present this code on your next visit to any of our stores for a special discount – no minimum purchase required!
These MMS marketing templates may be accompanied by links to your business as well as images of posters of ongoing programs and product images.
What are the Best MMS Marketing Courses?
If you are planning to make a career in MMS marketing, there are courses that you can take to enhance your knowledge and skills on the subject. These introductory courses are accessible online, but more in-depth studies require more time, effort, and money. Here is some option for you to consider:
Social Media Monitoring by Coursera – For marketers wanting to keep a finger on the pulse of their community, this free social media class on how to listen in on what your audience and customers are saying online is for you. This training has practical social monitoring lessons that anyone can use, whether you’re just getting started with social media or have years of expertise.
The training includes a series of realistic examples of monitoring in action, as well as an overview of the many social media monitoring solutions accessible for usage and methods for applying what you’ve learned to your own social media strategy.
Diploma in E-Business by Google – The “Diploma in E-Business” program is a thorough guide for marketers, company owners, and advertisers wanting to get the most out of their digital marketing efforts. You’ll discover the fundamentals of promoting your business online, utilizing a variety of Google-powered solutions, and how to analyze and make sense of the incredible amounts of data at your disposal.
Whether you have a lot of expertise with internet marketing or are just getting started, this digital marketing training is a great way to improve your skills.
Marketing in the Digital World by the University of Illinois – “The “Marketing in a Digital World” offered by Coursera is one of the most popular free marketing courses on the platform, with over 100,000 students enrolled to date. This class, taught by a professor at the University of Illinois, focuses on making marketing methods and tactics more digital-first. The power of marketing will be found in the digital world, and this course is an excellent resource for those looking to learn how marketers can use new technology successfully.
“Marketing in a Digital World” offers helpful information that any marketer, whether you are just getting started or have some experience under your belt, should find valuable.
The course has 13 lectures, with about 1 hr 30 min total run time.
Interactive E-Commerce Marketing by Coursera – This course issued by an Australian university is one of the most accessible courses to understand for anyone interested in learning more about what social media marketing can do for their business. The lectures are well-organized and thorough, with lots of great examples and engaging visuals.
The course covers each stage of the marketing process, from defining the customer experience to social media promotion and ensuring that your revenue goals align with your business model.